CEO Exchange: Complete Season 5 DVD Set

Hosted by veteran television journalist, Jeff Greenfield, CEO Exchange is a series of conversations with today's most dynamic chief executives. Viewers are offered a look inside the minds of those who lead the businesses that impact our lives and influence global trends. Each episode brings together two innovative leaders for a discussion about themselves and their companies. This set includes all 10 episodes from the 2007 season!

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Brand New Day: Putting the Pizzazz Back Into Xerox and Coke
At Xerox, Anne Mulcahy didn't copy anyone's game plan when she rebuilt the company into a contemporary high-tech powerhouse. And Coca-Cola's Neville Isdell is refreshing the product mix to satisfy the public's thirst for non-carbonated drinks.
Safeguarding the Future: Heroes and Villains of the Computer Age
Now that Paul Otellini has put Intel inside Macs and PCs, he's trying to make sure that Intel is at the core of home entertainment, business transactions, and health care. At Symantec, John Thompson is secure in the knowledge that his company is the leader in protecting every technology user from viruses, spyware, and invasions of privacy.
Bigger Bang for the Buck: Bringing Value to Middle America
At Darden Restaurants, Clarence Otis Jr. caters to families on a budget at the company's flagship Red Lobster and Olive Garden chains. VF Corporation's Mackey McDonald is confident that the world's largest apparel maker has found the perfect fit with the lifestyles of consumers around the globe.
Capturing the Checkered Flag: Winning Customers Through Savvy Sports Marketing
Through popular competitions like the Nextel Cup, NASCAR's Brian France has driven millions of fans to enjoy the sport. And by maintaining pole position as one of NASCAR's chief sponsors, Gary Forsee has Sprint Nextel on track to lap the competition.
Feeding and Fueling the World: Healthier Alternatives for Planet Earth
After decades in the oil industry, Patricia Woertz has brought renewed energy to Archer Daniels Midland, now the leading producer of biofuels. At Deere & Company, Bob Lane is combining the traditional quality of the legendary equipment manufacturer with modern technology.
From Gloss to Glossy: Taking a Good Look at Looking Good!
William Lauder has helped make over one of the world's leading manufacturers of makeup and fragrance. Cathleen Black, called "one of the leading figures in American publishing," has imprinted her style on some of the world's best-known magazines, including Cosmopolitan, Seventeen, and Esquire.
This is Your Life!: Looking at the Big Picture
As the first Westerner to head Japan's Sony Corporation, Sir Howard Stringer is rewiring the legendary company to integrate its hardware with the software and entertainment content that it creates. At Best Buy, the largest consumer electronics retailer in the U.S., Brad Anderson has walked down the aisle to marry the concept of the warehouse store with the latest high-tech devices.
Maverick CEOs: How to Attract Buzz Rather Than Buzzards!
At Eons.com, an online networking site, Jeff Taylor is hoping to recreate the boom generated by Monster.com which he also founded. Kathy Cloninger has lit a fire under the Girl Scouts of the USA in order to transform the organization into a relevant experience for modern girls. Brightcove's, Jeremy Allaire has shed light on how to make money by streaming video on the Net.
Keeping Up With The Jetsons: Making Lives Better Through Innovation
At General Electric, Jeff Immelt continues to put a charge into the Most Admired Company in the US while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store as the new Big Cheese at Kraft Foods, where she is expanding markets for classic brands and developing new lines of healthy and read-to-eat packaged foods.
Betting On Big Ideas: How Taking Risks Can Reap Rewards
After building and selling the most prominent casino-hotel group in Las Vegas, Steve Wynn has shown his success was no Mirage by launching Wynn Resorts to rave reviews in the US and China. Terry Semel capped a long career at Warner Bros. by clearing the Bugs out of Yahoo!