Greengrocer.com.au - DVD

Ecommerce in Action

This innovative program examines an information system from the perspective of both the user and provider. The first section introduces the company and gives a general description of the Greengrocer operation, contrasting the business to the more familiar purchase of green grocery from a supermarket or grocery store. This includes a broad overview of purchasing from a home PC, orders being assembled, buying at the market, organizing orders and delivery. We then look at the operation from the operator's point of view. How did the business start? What are the advantages and disadvantages of e-commerce for this type of business? Finally, we look at the advantages and disadvantages for the users and what changes may be necessary to maximize usage.