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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.

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Additional information about: How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.

* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.
 
Hardcover
400 pages
June 2002