The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management

The Handbook of Technology Management is a comprehensive handbook series on technology management with coverage of the core topics including:

• Reference material for students, educators and practitioners in the management, business, engineering, computer science, and MIS fields,
• Resource guides material for libraries (academic, industry, and government),
• Individual volumes for professionals (general managers, inventory managers, marketing managers, engineers, project engineers, systems analysts, and database administrators),
• Individual reference volumes for upper division and graduate courses in Technology Management, Innovation Management, Technology Marketing, Engineering Management, Industrial Management, International Management, Supply Chain Management, Operations and Manufacturing Management, E-business and E-commerce Technologies and senior seminars in Information Systems and Management of Technology.

Each volume incorporates state of the art core information and technology management topics, practical applications and coverage of the emerging issues in Technology and Innovation Management fields.