Advertising Strategy - DVD
Using PhysiCAL milk as a case study, this program introduces the concepts of marketing and the techniques available to ultimately sell a product.
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Additional information about: Advertising Strategy - DVD
Using PhysiCAL milk as a case study, this program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farms identifies a human need or requirement and a niche market. A target group of consumers, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product.
| Duration | 28 minutes |
|---|---|
| Captions | No |
| Year Level | 9–College |
| Year | 1991 |
