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Business Start-Up Guides

Marketing for Beginners - DVD

A Case Study in Retail

Free Online Preview

This case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.

Duration: 23 minutes
Captions: No
Year: 2001

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Sales and Marketing Pro

Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy! Learn more
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Business Plan Pro

Business Plan Pro

We admit it. Writing a great business plan isn't exactly a breeze. But just like anything else, it's way easier when you are using the right tools. Business Plan Pro is packed with the features and advice you need to forget your fears and write your plan with the confidence of an expert. And to get expert results! Learn more
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Small Business Management Strategies - DVD

Small Business Management Strategies - DVD

Learn real-world strategies as six seasoned CEO’s of small to mid-sized businesses share their insight, knowledge, and experience. Learn more
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Promotional Strategy for Small Business - DVD

Promotional Strategy for Small Business - DVD

A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. Learn more

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Marketing Strategy for Small Business - DVD

Marketing Strategy for Small Business - DVD

Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Learn more

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Enterprise and Entrepreneurship DVD

In this program we find out what it takes to start your own enterprise and become your own boss. We follow the fictional story of Olive Bushel, a dynamic young woman with a passion for social media, as she starts her own e-business in the competitive field of media monitoring. Learn more
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The Small Business Fraud Prevention Toolkit

The Small Business Fraud Prevention Toolkit with its two-hour instructional DVD and accompanying 72-page workbook, has the information, ideas, and insights to allow a small business owner to understand and detect internal fraud; and the strategies, forms, and checklists to help prevent fraud from happening in the first place. 

 

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Business Basics Series: Patents DVD

Business Basics Series: Patents DVD

How do companies protect their ideas? Discover the history of the U.S. Patent and Trademark Office and learn about patent applications, licensing, royalties and much more. Learn more
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Collaborative Entrepreneurship: Creating Wealth Through Networked Firms - DVD

Since many existing business practices inhibit innovation, new organizational designs and managerial approaches must emerge to meet today's new challenges. Learn more

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Small Business Case Studies - DVD

Small Business Case Studies - DVD

This program considers four small businesses in various stages of development Learn more
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Business Plan Pro Premier Edition

Business Plan Pro Premier Edition

Create a comprehensive, professional business plan that you can use now, to attract investors, and then continue to use to manage and grow your business. Learn more
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The One Page Business Plan for The Creative Entrepreneur

The One Page Business Plan for The Creative Entrepreneur

The One Page Business Plan captures the critical elements of a business plan on a single page using key words and short phrases. There is no room for fluff. --every word counts.This book, with interactive CD, guides new entrepreneurs and seasoned business owners through a step-by-step process to create business plans that are incredibly focused and clear! Learn more
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Espresso Coffee Service - DVD

Espresso Coffee Service - DVD

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From espresso to cappuccino - there is more to making a great cup of coffee than simply knowing how to operate a machine. Learn more

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Car Wash Business - Guide

Car Wash Business - Guide

There are a lot of things people like to do with their weekends--and for most, washing their cars is a chore not included on that list. But there are more than 100 million cars and trucks on the road that still need care, and that's where your cleaning expertise comes in. Learn more

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Staffing Service - Guide

Staffing Service - Guide

In today’s competitive business market, many companies are turning to staffing services to help them find qualified temporary and permanent employees. As a result, staffing services have become a $61.8 billion a year industry. Our guide shows you how to carve off a piece of this lucrative market for yourself.

The new world economy is tough on job security. Hordes of skilled, experienced, motivated workers are flooding the market, looking for work. And lots of merged and downsized companies now outsource the work that used to be done by permanent employees. The bright side? It’s prime time for the staffing professional.

Staffing services not only help businesses by finding great workers for them but also by taking care of payroll, government regulations, insurance and more. If you think you'd enjoy playing matchmaker between companies and prospective employees, you need this guide. It’s packed with tips, advice and information to help ensure your success, including:

  • Facilities staffing—placing employees in long-term or indefinite-length assignments
  • Industrial staffing—specializing in manual laborers, food handlers, cleaners, assemblers, drivers, tradespeople, machine operators, etc.
  • Office/clerical staffing—focusing on secretaries, receptionists, administrative assistants, word processing and data-entry operators, etc.
  • Temporary staffing—supplying client companies with workers on a short-term basis
  • Temp-to-perm staffing—offering clients a convenient way to try out temporary workers for permanent positions

    The guide also includes a look at what a typical day is like at a staffing company, profiles of successful staffing service owners, and forms and checklists to help you ensure all your ducks are in a row.

    No matter what the economy, staffing is always a necessary business service. If you’re organized, good with people and want to start a business that will generate big profits in good times or bad, this guide is for you. Order yours today!

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    Automobile Detailing Business - Guide

    Automobile Detailing Business - Guide

    What began as a small cottage industry in Southern California has blossomed into a thriving nationwide business where people just like you are earning big bucks. Learn more

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    Automobile Detailing Business - Guide

    Automobile Detailing Business - Guide

    What began as a small cottage industry in Southern California has blossomed into a thriving nationwide business where people just like you are earning big bucks. Learn more

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    Automobile Detailing Business - Guide

    Automobile Detailing Business - Guide

    What began as a small cottage industry in Southern California has blossomed into a thriving nationwide business where people just like you are earning big bucks. Learn more

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    Lawn Care Busines - Guide

    Lawn Care Busines - Guide

    Like working outdoors? Love nature? Then a lawn care or landscaping business is your chance to rake in plenty of green, while doing something you enjoy. Whether it's just picking up a few residential yards to make some extra money, or contracting with commercial office parks or apartments for the big bucks, you can quickly be on your way to earning the income you desire. Learn more

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    Event Planning Service - Guide

    Event Planning Service - Guide

    Product Description

    Are you the one who always organizes family get-togethers, birthday parties, evenings out with friends or school events? Are you detail oriented, enjoy social events and have a great imagination? Then you have what it takes to be a highly-paid event planner! Let this easy-to-use guide help you find a lucrative outlet for your creative party-planning talent!

    You’ll learn the tools and strategies you need to launch and grow a successful business planning events of all kinds — from weddings, private parties and sporting events to corporate events, meetings and conferences. You’ll also learn how to:

  • Conduct market research to discover the most profitable niche in your region
  • Determine your start-up costs and find funds to launch your business
  • Organize yourself so you can easily handle multiple projects
  • Hire part- and full-time employees
  • Market your services to bring in the business
  • Expand your offerings to offer complete party packages
  • And much more!

    Learn how to bring in more money by specializing in certain of types events. Get the inside scoop from successful event planners and gain valuable insights from their experience

    Getting started is easy—all you really need is a computer, a phone and your imagination. You can run your business from your home. With gross profits averaging 30 to 40 percent, you can easily earn six figures a year planning and conducting events—and have a blast in the process. If you’re looking for a flexible schedule, a wide variety of responsibilities and new adventures every week, event planning is the business for you.

    If you’d like to make an excellent living doing something you enjoy, order your guide today.

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    Wedding Consultant - Guide

    Wedding Consultant - Guide

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    Coin Operated Laundry - Guide

    Coin Operated Laundry - Guide

    The problem with most high-profit businesses is that you spend so much time on the job that you have little free time to enjoy the fruits of your labor. But coin-operated laundries are different. They’re low-maintenance, recession-proof, and you can make as much as $200,000 a year working only part-time hours. Learn more

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    Home Inspection Service - Guide

    Home Inspection Service - Guide

    If you have construction experience or are simply handy around the house, a home inspection service is the homebased business for you. Learn more

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    Wholesale Distribution Business - Guide

    Wholesale Distribution Business - Guide

    When it comes to getting goods from the thousands of product manufacturers into the hands of consumers worldwide, the role of wholesale distributor is a crucial one because neither manufacturers nor the businesses that buy their products for resale could survive without them. Learn more
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