Building Retail Brands to Drive Value - DVD

Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. By investing this additional cash in further brand building, they create a "virtuous circle" that carries them through inevitable downturns. A strong brand guides overall strategy and acts as an ambassador for entering new markets and launching new products that will succeed as long as they continue to build on core brand values.

Program Highlights

• How brand value generates cash and drives up market cap.
• When you should execute first—and advertise later.
• Why it's not just the marketing department that worries about brands anymore.

Formats: DVD / Duration: 43 Minutes (2002)

Online Video Streaming Option:

• 1 Year Access via Internet or Intranet
• $6.00 per user 
• Minimum order: $120.00
• Streaming Set-Up Fee: 85.00
• Learn more about video streaming and it's benefits.