Common Purpose: Getting From Me to We - DVD
Joel Kurtzman’s “new rules of employment” to instill common purpose are based on years of research and numerous interviews with top executives. From American Express’s Kenneth Chenault, to Michael Dell of Dell Inc., and Steve Wynn of Wynn Resorts, successful leaders align the interests of individuals with those of the organization. NASA in the 1960s, for example, offered employees a once-in-a-lifetime learning opportunity to tackle what they couldn’t do anywhere else, aligning their personal benefit with that of the space program. And they create leaders at every level of the organization by communicating and modeling what’s expected, and then providing feedback and celebrating successes.
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