Creativity in Business- DVD

Continual innovation is essential to succeed in today's challenging marketplace. Everyone in your organization needs to draw from what Professor Ray calls an "inner creative essence" to keep up with the demands of consumers, the expectations of stockholders, and potential inroads from competitors. He describes how to use four tools—faith, absence of judgment, observation, and questions—that can release creativity in your enterprise, sidestepping potential pitfalls and opening up opportunities.