Direct Response, Out-of-Home & Supplemental Media - DVD

Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising & "opt-in" email advertising. 2009 ed. 21 min. DVD