Doing Well and Doing Good: Corporate Social Responsibility as a Profit Generator- DVD

In an age when consumers and investors alike are gravitating toward companies whose brands they can trust, it's no longer enough to be solely focused on the bottom line. Timberland is proof that profit-minded companies can build on their success while "doing well" for shareholders and "doing good" for communities. Jeffrey Swartz firmly believes in commerce, and that profits for Wall Street are necessary—but not sufficient. He also believes in commitment: to the basic human rights of everyone involved in the Timberland value chain; to minimizing Timberland's impact on the environment; and to the notion of engaged citizenship that encourages us to take the resources we have and find the will to create sustainable solutions that are good for everybody.