Website Management
User-Generated Content: Growing It, Controlling It - DVD
Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. Learn more| Our Price |
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Behind the Browser - DVD
In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. Learn more
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Push Marketing Techniques - DVD
Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. Learn more
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Pull Marketing Techniques - DVD
Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. Learn more
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Smarter Strategies for Enewsletters- DVD
Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Learn more| Our Price |
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Using Web Metrics Strategically- DVD
Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals. Learn more| Our Price |
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The Industry Leaders and Online Strategy - DVD
In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Learn more| Our Price |
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Secrets of Search Engine Optimization- DVD
Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. Learn more
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Ten Mistakes Web Sites Still Make...And How to Fix Them- DVD
Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. Learn more
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Video Strategies: What's Working Today- DVD
Whether you’re a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you’re experienced and exploring new strategies such as video distribution, get tips on new practices that draw and engage more users. Learn more| Our Price |
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Best Practices for Your Website Collection - DVDs
We've updated our popular Stanford lecture series on effective Website practices. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! Learn more
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Wikinomics: How Mass Collaboration Changes Everything - DVD
Interactive web technologies, in the form of self-organizing Internet communities, are driving a social revolution. This Age of Collaboration is also creating an economic revolution that is changing the architecture of the corporation in how we create goods and services. Learn more| Our Price |
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How to Make Your Ideas Stick: Seven Lessons from Urban Legends- DVD
From the morbid to the mundane, all of us can probably site at least one urban legend that we’ve heard time and time again. Learn more| Our Price |
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Creating Winning Social Media Strategies - DVD
A fundamental power shift is underway in relationships between organizations and customers. Learn more
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