Using Evangelism to Sell

Through the use of anecdotes and humor, Guy Kawasaki explains the power of "evangelism" in sales and marketing. Instead of just selling, evangelism means you're converting people—to your product, company, or idea. It means using fervor, zeal, guts and cunning to mobilize people to believe as you do and to work together to make major changes. Drawing examples from his experiences in the computer industry, he focuses on the steps and skills necessary "to do the right things and do things right."