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Going Global: A Case Study DVD

Going Global: A Case Study DVD

Recognizing that the status quo was riskier than radical change, Mary Cranston spearheaded the merger of two 125-year-old law firms that were historic market leaders in their respective birthplaces: San Francisco and New York.

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Recognizing that the status quo was riskier than radical change, Mary Cranston spearheaded the merger of two 125-year-old law firms that were historic market leaders in their respective birthplaces: San Francisco and New York. In response to new technology and a climate of deregulation, their corporate clients were going global and they had to do the same. Cranston explains how the merger of Pillsbury Madison & Sutro with Winthrop Stimson Putnam & Roberts allowed them to become an international force in their industry virtually overnight.

Production Information
  46 Minutes  (2002) FormatsDVD/VHS