If the Shoe Fits - DVD
The Windsor Smith Marketing and Communication Case Study
This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smith's overall marketing strategy.
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Additional information about: If the Shoe Fits - DVD
The Windsor Smith Marketing and Communication Case Study
This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smith's overall marketing strategy. Marketing objectives, market research, the target market and marketing channels are also considered.
Length: 26 minutes
Produced: 2002
