Introduction to Marketing - DVD

Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply & demand to determine "market price." An excellent DVD for in introductory marketing course or for a marketing section in any business course. 2008 ed. 19 min. DVD