Managing Communication in a Multicultural World - DVD

Everyone who speaks has an accent. The issue is how far you stray from the standard language of your region or occupation. The subtle but compelling conclusions people reach about you, based on the way you speak, result in profound economic consequences both for yourself and for your organization. Increased awareness of the evolution and importance of language helps you understand the impressions you form of others.

Using American English as an example, Dr. Baugh emphasizes the need to build tolerance of variations in dialect and language use.