Marketing
Building the Market-Focused Culture - DVD
Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. Learn more
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Sales Letter Secrets - eBook
Proven Power Packed Sales Letter Techniques that are quick and easy to follow. Learn more| Our Price |
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Business Basics Series (12 Pack) DVD
Liven up classes with these exciting, comprehensive business programs. Twelve curriculum topics are all included in one impressive set! Explores subjects including the accounting equation, profit-and-loss statements, supply and demand, stocks, mutual funds, business writing, patents, copyrights, credit, jobs, responsibility in the real world, advertising tactics and typing skills. This is serious business for your students. Learn more| Our Price |
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How to Build Effective Sales Funnels - eBook
Did you know that out of every 100 enquiries, only 38% are typically converted into sales ready leads? Of these sales ready leads, merely 39% become qualified prospects, and of those only a measly 29% actually convert to actual sales? So this means that out of every 100 enquiries, only four are converted into sales. So, how do you give your business a new lifeline? How do you boost your leads and direct more of them to the cash register? If you have been wondering how to make your sales skyrocket, you’re about to discover the answer. Learn more| Our Price |
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Introduction to Marketing - DVD
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Learn more
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The Best Service is No Service - DVD
There is somewhat of a disconnect between how CEOs perceive their companies' customer service (they think it’s above-average) and how customers feel about said service (more of them leave dissatisfied than satisfied). Learn more| Our Price |
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If the Shoe Fits - DVD
The Windsor Smith Marketing and Communication Case Study
This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smith's overall marketing strategy. Learn more
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Promotional Strategy for Small Business - DVD
A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. Learn more
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Presidential Campaign Communication: The Quest for the White House
Presidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. Learn more| Our Price |
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Building Retail Brands to Drive Value - DVD
Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. Learn more
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Marketing Change - DVD
Image Marketing and PR at the Bendigo BankUsing the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Learn more
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Marketing for Beginners - DVD
A Case Study in Retail
This case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
Duration: 23 minutes
Captions: No
Year: 2001
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Buy Now - Pay Later - DVD
The Impact of TV Advertising on Kids' Diets
In this innovative and lively program we present a range of views on the advertising of food to teenagers, as we ask some fundamental questions Learn more| Our Price |
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The PR Function - DVD
In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. Learn more| Our Price |
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Advertising Creative Appeals - DVD
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Learn more
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Advertising Layout Part I: Space Allocations - DVD
Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak "rule of thirds." Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of "simplicity", "unity" and "harmony" in layout design. 2011 ed. 20 min.
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PR Strategy and Application: Managing Influence
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Learn more| Our Price |
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How to Drive Your Competition Crazy - DVD
In the time-honored tradition of the maxim, "It's not how you play the game, but whether you win or lose," best-selling author Guy Kawasaki presents the definitive take-no-prisoners guide for Davids to beat Goliaths. Learn more| Our Price |
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Marketing Strategy for Small Business - DVD
Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Learn more
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Wiley International Encyclopedia of Marketing
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. Learn more| Our Price |
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Advertising Strategy - DVD
Using PhysiCAL milk as a case study, this program introduces the concepts of marketing and the techniques available to ultimately sell a product. Learn more
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Advertising Layout Part II: Visual Direction - DVD
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines. 2011 ed. 18 min.
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Direct Response, Out-of-Home & Supplemental Media - DVD
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Learn more
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E- BUSINESS CASE STUDY - DVD
This curriculum fit program looks at the impact that e-business has had, and continues to have, on the operations of small and large businesses today. Learn more
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Food Styling: The Art of Preparing Food for the Camera
Based on her 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-complete with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business. Learn more| Our Price |
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