Marketing
Browse through our extensive selection of marketing training videos, DVDs, exercises, activities and course material to find the right program that best meet your needs.
Advertising Layout Part II: Visual Direction - DVD
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines. 2011 ed. 18 min.
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Direct Response, Out-of-Home & Supplemental Media - DVD
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Learn more
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E- BUSINESS CASE STUDY - DVD
This curriculum fit program looks at the impact that e-business has had, and continues to have, on the operations of small and large businesses today. Learn more
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Marketing - An Introduction - DVD
Using examples from the high profile computer games industry, this program provides students with an introduction to the principles and practices of marketing.
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Event Marketing - DVD
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Learn more
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Ethics and the Consumer - DVD
We as consumers all love a bargain, but when you are paying only $5 for a t-shirt, maybe it's time to ask some questions. What can you do to ensure you make informed and ethical consumer choices? How does globalization impact on our consumer decisions? Learn more
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Marketing a Car - DVD
A Business Marketing Case Study
We are confronted with a wide range of marketing on a daily basis - some of it subtle, some of it bombarding us with images and information about new products.
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Competitive Marketing in Tourism - DVD
The marketing and management of a destination is increasingly becoming extremely competitive worldwide. Some destinations are more successful in terms of attracting tourism visitation and expenditure, than others. Learn more
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Greengrocer.com.au - DVD
This innovative program examines an information system from the perspective of both the user and provider. The first section introduces the company and gives a general description of the Greengrocer operation, contrasting the business to the more familiar purchase of green grocery from a supermarket or grocery store.
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Packaging Design: Successful Product Branding from Concept to Shelf - Book
How to create packaging designs for consumer brands that effectively communicate in the retail environment Learn more| Our Price |
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Managing Creative People: Lessons in Leadership for the Ideas Economy - Book
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.
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Measuring Marketing - Book
Title: Measuring Marketing
Author: Davis, John
Publisher: John Wiley & Sons Inc
Publication Date: 2006/12/05
Number of Pages: 408
Binding Type: PAPERBACK
* Note: This book is printed on demand, please allow 5 - 6 additional days for shipping.
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Doing Business in Brazil - DVD
To compete in South America's largest market, you need proper training; failure to prepare can lead to damaged relationships and lost business. An essential tool is Doing Business in Brazil. Business culture in Brazil is probably quite different from your own. Learn more
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Mmmarketing - DVD
In this program we examine how a food product is marketed, in particular the key elements Learn more
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The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle - Book
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Learn more| Our Price |
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Pull Marketing Techniques - DVD
Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. Learn more
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The Retailing Industry - DVD
Retailing is no longer a supply-based industry, it is now consumer-led the world over, and this trend will intensify. What store format is likely to succeed in the future? How will supply and distribution systems provide a competitive edge? In developed countries, saturated markets and low population growth mean that the successful retailer will have to expand into growth markets, but how, and where are the emerging markets? Leading retailers from around the world discuss consumer trends, merchandising, marketing, new technologies, and strategies for growth. (39 minutes)
Produced - 1995
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Broadcasting Your Brand- DVD
A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms. Learn more| Our Price |
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Finding Untapped Growth in Existing Markets- DVD
Managers are under constant pressure to grow, but it is often difficult to find new avenues of growth within an existing line of business. Learn more
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Red Queen Competition: A Dynamic View of Strategy- DVD
"Now here, you see, it takes all the running you can do to keep in the same place." So said the Red Queen, in Lewis Carroll's Through the Looking Glass. The neo-classical model of business strategy is built on a theory of market equilibrium. Learn more| Our Price |
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Secrets of Search Engine Optimization- DVD
Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. Learn more
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Smarter Strategies for Enewsletters- DVD
Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Learn more| Our Price |
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Ten Mistakes Web Sites Still Make...And How to Fix Them- DVD
Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. Learn more
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Zero Time: Learning to Respond Instantly- DVD
What is it that successful companies "get" that others don't? In order to stay ahead, organizations must know how to react instantaneously. Learn more| Our Price |
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