Marketing
Browse through our extensive selection of marketing training videos, DVDs, exercises, activities and course material to find the right program that best meet your needs.
Understanding Brands - DVD
What is a brand, and does it really influence me and my behaviors and what I buy and sell? This program will look at what a brand is, famous brands, what organizations can do to influence their brand, look at a case study for a brand, and discuss how and why brands get us to purchase products or services Learn more| Our Price |
|
|
Advertising Tactics DVD
Your class will learn to identify the different strategies, including bandwagon, slogans, testimonials, hard sell, soft sell, and more! Learn more| Our Price |
|
|
Sales and Marketing Pro
Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy! Learn more| Our Price |
|
|
The Idea of Marketing in the Total Access, Real-Time Marketplace - DVD
In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world. Learn more| Our Price |
|
|
CEO Exchange: Complete Season 5 DVD Set
Hosted by veteran television journalist, Jeff Greenfield, CEO Exchange is a series of conversations with today's most dynamic chief executives. Viewers are offered a look inside the minds of those who lead the businesses that impact our lives and influence global trends. Each episode brings together two innovative leaders for a discussion about themselves and their companies. This set includes all 10 episodes from the 2007 season! Learn more| Our Price |
|
|
Standard Deviants School Marketing 3 Super Pack DVD
The Marketing DVD Super Pack contains Modules 1 through 3 at a special low price: 1. The Basics 2. Persuasion 3. Target Consumers 4. SDS Marketing Companion CD Learn more| Our Price |
|
|
Strategies for Selling - DVD
Selling is not an event but an ever-changing process that requires a solid strategy to achieve positive results. James Healy explains how to manage the four dynamic and interactive functions of selling and describes the skills that good salespeople need to learn in order to develop an effective selling strategy. Learn more| Our Price |
|
|
Don't Just Set Prices: Manage Them Strategically - DVD
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize profits, but not so much that there is a negative impact on sales. Learn more| Our Price |
|
|
Creating Winning Social Media Strategies - DVD
A fundamental power shift is underway in relationships between organizations and customers. Learn more
| Our Price |
|
|
Building the Market-Focused Culture - DVD
Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. Learn more
| Our Price |
|
|
Business Basics Series (12 Pack) DVD
Liven up classes with these exciting, comprehensive business programs. Twelve curriculum topics are all included in one impressive set! Explores subjects including the accounting equation, profit-and-loss statements, supply and demand, stocks, mutual funds, business writing, patents, copyrights, credit, jobs, responsibility in the real world, advertising tactics and typing skills. This is serious business for your students. Learn more| Our Price |
|
|
Introduction to Marketing - DVD
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Learn more
| Our Price |
|
|
The Best Service is No Service - DVD
There is somewhat of a disconnect between how CEOs perceive their companies' customer service (they think it’s above-average) and how customers feel about said service (more of them leave dissatisfied than satisfied). Learn more| Our Price |
|
|
If the Shoe Fits - DVD
The Windsor Smith Marketing and Communication Case Study
This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smith's overall marketing strategy. Learn more
| Our Price |
|
|
Promotional Strategy for Small Business - DVD
A comprehensive strategy for attracting customers may be the most important element of the business plan. Leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. Learn more
| Our Price |
|
|
Building Retail Brands to Drive Value - DVD
Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. Learn more
| Our Price |
|
|
Marketing Change - DVD
Image Marketing and PR at the Bendigo BankUsing the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Learn more
| Our Price |
|
|
Marketing for Beginners - DVD
A Case Study in Retail
This case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
Duration: 23 minutes
Captions: No
Year: 2001
| Our Price |
|
|
Buy Now - Pay Later - DVD
The Impact of TV Advertising on Kids' Diets
In this innovative and lively program we present a range of views on the advertising of food to teenagers, as we ask some fundamental questions Learn more| Our Price |
|
|
The PR Function - DVD
In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. Learn more| Our Price |
|
|
Advertising Creative Appeals - DVD
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Learn more
| Our Price |
|
|
Advertising Layout Part I: Space Allocations - DVD
Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak "rule of thirds." Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of "simplicity", "unity" and "harmony" in layout design. 2011 ed. 20 min.
Learn more| Our Price |
|
|
How to Drive Your Competition Crazy - DVD
In the time-honored tradition of the maxim, "It's not how you play the game, but whether you win or lose," best-selling author Guy Kawasaki presents the definitive take-no-prisoners guide for Davids to beat Goliaths. Learn more| Our Price |
|
|
Marketing Strategy for Small Business - DVD
Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Learn more
| Our Price |
|
|
Advertising Strategy - DVD
Using PhysiCAL milk as a case study, this program introduces the concepts of marketing and the techniques available to ultimately sell a product. Learn more
| Our Price |
|
|
