Books - Marketing & Advertising
50 Activities for Sales Training
Novice and experienced salespeople alike will benefit from these activities which focus on strengthening essential selling skills. Learn more
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The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle - Book
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Learn more| Our Price |
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Measuring Marketing - Book
Title: Measuring Marketing
Author: Davis, John
Publisher: John Wiley & Sons Inc
Publication Date: 2006/12/05
Number of Pages: 408
Binding Type: PAPERBACK
* Note: This book is printed on demand, please allow 5 - 6 additional days for shipping.
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Packaging Design: Successful Product Branding from Concept to Shelf - Book
How to create packaging designs for consumer brands that effectively communicate in the retail environment Learn more| Our Price |
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Managing Creative People: Lessons in Leadership for the Ideas Economy - Book
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.
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Nonprofit Marketing Best Practices - Book
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. Learn more| Our Price |
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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. Learn more| Our Price |
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Marketing by Menu, 3rd Edition
Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers. Learn more| Our Price |
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Marketing with Social Media: An Hour a Day Collection
The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. Learn more| Our Price |
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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results, 2nd Edition
The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies.
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The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management
The Handbook of Technology Management is a comprehensive handbook series on technology management with coverage of the core topics
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Wiley International Encyclopedia of Marketing
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. Learn more| Our Price |
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The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Learn more| Our Price |
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Advertising by Design: Generating and Designing Creative Ideas Across Media, 2nd Edition
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. Learn more| Our Price |
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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium - Book
This book is a practical guide to understanding and exploiting the true power of radio as the brand conversation medium . Learn more| Our Price |
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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Hardback)
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Learn more| Our Price |
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Today In HR eNewsletter - FREE!
Today In HR Newsletter is a Monthly eNewsletter featuring articles, advices and ideas from industry experts. The newsletter delivers a diverse series of perspectives provided by human resources thought leaders, and delivers compelling updates on topics ranging from best practices for motivating employees, legal developments that affect how to do business, and much more.
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