Marketing - DVD
In this program we examine how a food product is marketed, in particular the key elements
Learn more
In this program we examine how a food product is marketed, in particular the key elements
Learn moreIn this program we examine how a food product is marketed, in particular the key elements - Product, Price, Place and Promotion, the famous four Ps - which interact to create a successful product and company.
Length: 29 minutes
Produced: 2002