Implementing Strategy: Managing Through Organizational Culture- DVD

"Organizational culture" is an elusive, yet powerful management tool. Professor Chatman defines organizational culture in terms of observable behaviors and shows examples of firms that use strong, strategically-aligned cultures to enhance organizational performance. She outlines how to establish and maintain a healthy and thriving culture by focusing on the power of effective selection and socialization processes. Through examples and anecdotes, she highlights the importance of developing cultures that emphasize innovation, teamwork, and adaptability to achieve sustained competitive advantage.