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Marketing Strategies Title: Measuring Marketing  Released - 2006 This program is also available for online training - Learn More! Guess what? There's a whole new generation of business leaders in the incubator. The Gen X-ers, and Gen-Yers right behind them, demand a new kind of leadership training. Armed with hundreds of hours of research over thee years, Executive Producer Bob Allen, who himself spent twenty five years as a leader in the Disney organization, set out to create a fast-paced, reality television-like, leadership training program for young people that really works! Follow The Leader is a new "rubber meets the road" course featuring three very different business leaders - different ages, different places in their careers, and very different industries. But there's a common thread - they're all successful, and they all possess similar traits and behaviors as business leaders. We follow them around and learn from them on the job. We hear from their people. No gurus. No acronyms. It's about positive role models.
The Follow the Leader DVD is divided into three 20-minute segments which can be viewed in one three-hour workshop or broken into three one-hour workshops titled:
2. INTEGRITY & REALISM 3. LOVE & PASSION Upon completing the entire training program, your participants should be able to:
Program includes: DVD and a CD-ROM containing an 18-page Trainer's Guide, a 24-page Participant Workbook, and a 34-frame Microsoft PowerPoint« Presentation.
 Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. By investing this additional cash in further brand building, they create a "virtuous circle" that carries them through inevitable downturns. A strong brand guides overall strategy and acts as an ambassador for entering new markets and launching new products that will succeed as long as they continue to build on core brand values. Program Highlights
Formats: DVD  Managers are under constant pressure to grow, but it is often difficult to find new avenues of growth within an existing line of business. Fortunately, growth is available in almost every market if companies look for it in the right way. In order to win in the marketplace, it is essential to understand which customer behaviors make money (and lose money) for your organization. Next, it is important to segment customer groups in a way that allows you to explain those behaviors and find the actual customers in the real world. Then you can identify the drivers and barriers to influencing the particular behavior you want to motivate. By doing so, your marketing efforts can be focused on the critical specifics, early in the process. Dr. Hollingshead provides insights on these principles, and offers specific tools for seeing existing markets differently and uncovering hidden opportunities for growth. $129.99 [Add to Cart]Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. $129.99 [Add to Cart]Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities. (13 minutes) Produced - 2000
David B. Yoffie Competition in business is healthy, but as with all things in life, someone’s going to win and someone’s going to lose. So how do you keep yourself on the winning end of things? This program uses lessons learned from the martial art of judo to teach you how to take down the competition by using their own power against them. You’ll also learn what to do if your business finds itself being challenged by newcomers. The advice offered here will help you move toward your strengths and use your competitor’s momentum to your advantage. $129.99 [Add to Cart]Author and entrepreneur Guy Kawasaki explains the rules that make new products and services successful. Using examples from the personal-computer industry and a broad spectrum of other industries, Kawasaki outlines the ten things that a revolutionary must do to succeed in today's business climate. His presentation is a complete and pragmatic guide to the creation and marketing of revolutionary products and services for people who want to change the world. $129.99 [Add to Cart]What is it that successful companies "get" that others don't? In order to stay ahead, organizations must know how to react instantaneously. They need to be ready to deliver what customers need—before the customers know they need it! Zero Time success is founded on five disciplines: instant alignment of values, instant adaptation, instant learning, instant execution and instant involvement. Dr. Pearlson explains that Zero Time is a must for the realities of today's fast-paced business world. $129.99 [Add to Cart] A Business Marketing Case Study We are confronted with a wide range of marketing on a daily basis - some of it subtle, some of it bombarding us with images and information about new products. the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical, case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills.
Image Marketing and PR at the Bendigo BankUsing the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Focusing on marketing, public relations, and advertising strategies the topics for discussion include the role of business communications in marketing change, the communications tools available and the best way to deliver a message, communications planning, the role of public relations, devising communications campaigns and the role of management in employee relations.
A Case Study in RetailThis case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. $129.99 [Add to Cart] Using examples from the high profile computer games industry, this program provides students with an introduction to the principles and practices of marketing.
Mike Bosworth's approach to selling emphasizes respect for the prospect. He explains that everyone wants to buy—but nobody wants to be sold. Bosworth first learned this lesson at Xerox. There, sales productivity peaked after 18 months on the job, when the sales professionals knew the Xerox line so well that they could recommend the proper solution long before the customer finished explaining the problem. Customers found themselves being told what to do, and sales dropped. Bosworth advises that the best sales strategies allow customers to sell themselves on your solutions. $129.99 [Add to Cart]
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