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 Marketing & AdvertisingFor more classroom educational programs, browse our Online Teacher’s Store, where you’ll find hundreds of student educational videos, DVDs, manuals, PowerPoint presentations, online courses, software and more.
 Produced - 2005 Despite the success of Harry Potter, there’s nothing magic about marketing to kids—corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies—including home visits and “brainstorming sessions” that earnestly mine youngsters’ imaginations—the program presents views from marketing experts as well as from activists opposed to the commercial manipulation of children. Among these are Ralph Nader, Senator Tom Harkin (D-Iowa), and Consuming Kids author Susan Linn. Original CBC broadcast title: How the Kids Took Over. (45 minutes)
Produced - 2006 With its “Real Beauty” information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L’Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for socioeconomic discourse. (29 minutes)
Produced - 2000 When concerns over sagging sales and circulation figures clash with editorial integrity, reporters and their readership are the losers. Using the acrimonious eight-month strike at the Calgary Herald as a case study, this program explores major issues facing the news media in North America. Herald publishers Kevin Peterson, Ken King, and Dan Gainer as well as several journalists express their views on the dispute while grappling with the conflicts of interest that arise when newspaper sponsorships and marketing alliances come between reporters and the events they cover. "Drive-by editing" and seniority clauses are also discussed. (20 minutes)
Release - 1997 Learn the jargon of business with the lessons included in this interactive multimedia CD-ROM. Go behind the scenes of a manufacturing company to learn the basics in the areas of accounting, production, distribution, sales, management, marketing, human resources, word processing, research and development, and support services. Answer a question incorrectly, and the program quickly reviews the video segment in which the information was covered. Available for Windows only.
 Released - 2006 Guess what? There's a whole new generation of business leaders in the incubator. The Gen X-ers, and Gen-Yers right behind them, demand a new kind of leadership training. Armed with hundreds of hours of research over thee years, Executive Producer Bob Allen, who himself spent twenty five years as a leader in the Disney organization, set out to create a fast-paced, reality television-like, leadership training program for young people that really works! Follow The Leader is a new "rubber meets the road" course featuring three very different business leaders - different ages, different places in their careers, and very different industries. But there's a common thread - they're all successful, and they all possess similar traits and behaviors as business leaders. We follow them around and learn from them on the job. We hear from their people. No gurus. No acronyms. It's about positive role models.
The Follow the Leader DVD is divided into three 20-minute segments which can be viewed in one three-hour workshop or broken into three one-hour workshops titled:
2. INTEGRITY & REALISM 3. LOVE & PASSION Upon completing the entire training program, your participants should be able to:
Program includes: DVD and a CD-ROM containing an 18-page Trainer's Guide, a 24-page Participant Workbook, and a 34-frame Microsoft PowerPoint« Presentation.
Produced - 1997 The mass media plays a powerful and controversial role in shaping perceptions. But because the mediums of print and broadcast often overlap and are so integrated into daily life, most Americans are unaware of their effects. This eight-part series probes the reciprocal dynamics of the media/audience relationship, in all its many forms. 8-part series, 28 minutes each. The Series Includes: Mass Media in Society | Media Rights and Responsibilities | Media Ethics | Media Impact | Audience and Feedback | Global Media | Public Relations | Advertising
Released - 2004 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. After providing Barbie’s history and some background on competitors, this program focuses on Mattel’s strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz—all to capture the potent new KGOY (kids growing older younger) market. Original BBCW broadcast title: Barbie’s Midlife Crisis. (30 minutes) $149.99 [Add to Cart]Produced - 2003 Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America’s leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics... And Why You’re Wrong. Through astute analysis, Jamieson deconstructs more than a dozen TV commercials currently used by politicians and public interest groups, homing in on their visual and rhetorical methods to expose their actual agendas of issue advocacy. Together, Jamieson and Moyers discuss the significance of these ads in the contexts of future elections and American politics in general. (71 minutes)
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