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 Business Education Studies Author and entrepreneur Guy Kawasaki explains the rules that make new products and services successful. Using examples from the personal-computer industry and a broad spectrum of other industries, Kawasaki outlines the ten things that a revolutionary must do to succeed in today's business climate. His presentation is a complete and pragmatic guide to the creation and marketing of revolutionary products and services for people who want to change the world. $129.99 [Add to Cart]Whether to beat stiff competition in your market, grow customer satisfaction, or pare your bottom line, strategic alliances are increasingly vital to your organization's success. Yet as many as two-thirds of new alliances fail to live up to expectations. Cisco Systems, widely recognized as a global leader in alliance value creation, has developed an effective framework to identify promising new alliances and then structure alliance relationships to optimize their outcome. Mr. Steinhilber explains the many factors that come into play when deciding whether to proceed with a strategic alliance: the investment required, the competitive landscape, market timing, your organization's own product lines and skill set. And once you've decided to strike the deal, Steinhilber describes the formal and informal mechanisms you need to put in place—to persuade your partner to act for mutual benefit, how to overcome the inevitable rough patches in the relationship, and how to ensure your alliances stay focused on what matters. $129.99 [Add to Cart]Negotiations have two dimensions: the creation of value, and the claiming of that value. Negotiators often focus on the value-claiming side, destroying value-creation opportunities in the process. Professor Neale describes the disastrous outcomes that result when negotiators' antagonism and pride obscure their own best interests. She explains how to focus instead on three critical data points: your reservation price, your aspiration price, and your best alternatives to an agreement. You can get a great deal—or you can walk away. Either way, you win. $129.99 [Add to Cart]What is it that successful companies "get" that others don't? In order to stay ahead, organizations must know how to react instantaneously. They need to be ready to deliver what customers need—before the customers know they need it! Zero Time success is founded on five disciplines: instant alignment of values, instant adaptation, instant learning, instant execution and instant involvement. Dr. Pearlson explains that Zero Time is a must for the realities of today's fast-paced business world. $129.99 [Add to Cart]Fairness when interviewing is an essential part of hiring; it’s even more important when you have disabled applicants. In these situations, where you want to do everything right, you’re probably just as nervous as the job candidate. But following the guidelines set forth by the Americans with Disabilities Act can help you set those fears aside. Focus the interview on the applicant’s abilities—not the disability—and you’ll ensure that every candidate gets the same chance to prove that he or she is the right person for the job. $129.99 [Add to Cart]Jim Thompson describes youth sports as an illustration of the teamwork and high achievement that every organization wants to see in its employees. He shares ten valuable leadership lessons (such as seeing the big picture, creating a culture of fair play, and giving permission to make mistakes) gleaned from his experience as a coach and crusader for young athletes. Jim demonstrates the right way—and the wrong way—to motivate individuals to do their very best. $129.99 [Add to Cart]Protect your content and your brand—and stay out of hot water at your site. Know your risk of liability for defamation or copyright infringement, particularly in user-generated content. Privacy policy requirements and other privacy issues are also covered. $129.99 [Add to Cart] The Windsor Smith Marketing and Communication Case Study This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smith's overall marketing strategy. Marketing objectives, market research, the target market and marketing channels are also considered.
 Planning, Organizing, Leading and Controlling This program provides a behind-the-scenes look at the staging of a significant series of events from the Eureka 150 held in Ballarat, Australia in 2005. This historic event incorporated activities and entertainment targeted at many groups, with much community involvement. This program explores the stages of organizing a large event, the planning, leading and controlling required, finishing up with the criteria to successfully evaluate an event.
 How well is your business running? Evaluating Business Performance helps us to answer this question and make decisions that will improve future performance. In this program the owners of three businesses talk frankly about profitability, liquidity, efficiency and stability. Key concepts are explained and students will gain an understanding of the accounting processes required to evaluate the business performance.
Growth can rapidly overwhelm an organization. Managers and employees may chase too many #1 priorities, lose focus, and send an organization into a downward spiral. Christopher Meyer shows how growing companies can avoid creating internal traffic jams and accidents that ultimately cause their own failures. He advocates a "less is more" philosophy in which companies match and leverage their growth capacities with their capabilities. Christopher Meyer, PhD, is an internationally-recognized expert in technology management and innovation. He is the author of the book, "Fast Cycle Time: How to Align Purpose, Strategy, and Structure for Speed" and the groundbreaking article, "How the Right Measures Help Teams Excel," published in the Harvard Business Review. 49 Minutes (1996)
 Those who don’t ask, don’t get.” That’s the most important law of negotiating. Most people are frightened of blowing the deal by asking for too much. Applicants don’t have to be afraid to ask for what they are worth. Take the fear away by learning how to safely and effectively negotiate their way to that great job thru this process. Developing a plan for a negotiation, using verbal and body language, and take advantage of timing in negotiations and more ... Some of the Areas Covered: Negotiating for a Fast Job Search will guide you thru the negotiating process and show you, step by step, how to negotiate the best possible deal into the next job. Successful innovations must be desirable to consumers, technically feasible, and viable from a business point of view. But how do you meet these requirements? Tim Brown advocates using the three stages of “design thinking”: inspiration, ideation, and implementation. For inspiration, innovators must look at the world through the eyes and the ears of users, perhaps studying analogous situations or extreme users to spark a generative process. Ideation, the core of the process, involves prototyping and realistic testing. Implementation begins with storytelling to bring the idea into the world. If a narrative can be developed around an idea, it has the best chance of being understood and implemented. $129.99 [Add to Cart] After watching Resume for a Fast Job Search is imperative having Templates and Samples in a variety of fields where to implement all the secrets learned . In these downloadable files the job seeker will be able to compare and get new ideas in how to express achievements in ways that others have succeeded. This CD is full of different styles resumes in a variety of industries.
 The Professional Fast Job Search Series includes 6 DVDs and 2 CDs. The following programs are part of the package: Interviewing for a Fast Job Search (DVD) will teach you proven, practical and effective methods that will help you in developing interviewing skills that get results so that you too can land that great job! (33 minutes) - Free Online Preview Resume for a Fast Job Search (DVD) shows step by step how to create a resume that works toward getting into that ideal job fast. (26 minutes) Free Online Preview Networking for a Fast Job Search (DVD) shows the best practices available to help job seekers to become great at Networking so they can land that great job! (33 minutes) Free Online Preview Negotiating for a Fast Job Search (DVD) will guide you thru the negotiating process and show you, step by step, how to negotiate the best possible deal into the next job. (22 minutes) Free Online Preview Search Strategies for a Fast Job Search (DVD) will show how to maximize each strategy by utilizing the right technique in order to achieve results. (23 minutes) Free Online Preview
21 Keys For a Fast Job Search (DVD) provides the most practical, proven and effective methods available today toward landing your next job as fast as possible. Whether you are currently unemployed or considering leaving your present job, these job search methods and strategies will help you not only find a job fast, but also help you find the job that is ideal suited for your next stage of life. (45 minutes) Free Online Preview
Cover Letter Templates & Sample CDs - These downloadable files will aid the job seeker in creating winning documents in a variety of situations.
Resume Templates & Sample CDs - This CD is full of different styles resumes in a variety of industries.
 Women can be best friends or worst enemies. Free Online Preview Drs. Heim and Murphy help viewers improve working relations based on lessons The Golden Triangle and the Power Dead-Even Rule teach. Duration: 34 minutes
 Using examples from the high profile computer games industry, this program provides students with an introduction to the principles and practices of marketing.
 Released - MAR-2009 Learn real-world strategies as six seasoned CEO’s of small to mid-sized businesses share their insight, knowledge, and experience. Your hosts walk you through all stages of starting a business-from initial decision-making through the setting of long-term goals. Learn about leadership and employees relations. Our experts discuss marketing ideas, the importance of branding and the development of a mission statement. Total Running Time: 2 hours and 12 minutes. In this video you will learn:
A Case Study in RetailThis case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
 We've updated our popular Stanford lecture series on effective Website practices. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! This collection includes the following titles
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Broadcasting Your Brand
Harnessing the Power of Blogs
How to Pull Off a Successful Redesign
Mobile Strategies
Secrets of Search Engine Optimization
Staying Out of Legal Trouble
Smarter Strategies for Enewsletters
Ten Mistakes Websites Still Make...And How to Fix them
User-Generated Content: Growing It, Controlling It
Using Web Metrics Strategically
Video Strategies: What's Working Today
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