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 Business Education StudiesFor more classroom educational programs, browse our Online Teacher’s Store, where you’ll find hundreds of student educational videos, DVDs, manuals, PowerPoint presentations, online courses, software and more.
 Produced -2007 In this program, host Libby Potter travels around the world as she takes a meaningful look at the economics behind the inexpensive goods for sale in big-box stores and malls. Cost-cutting through supply chain management and waste reduction, economies of scale achieved by shipping offshore-manufactured goods to market via super-container ships, the Wal-Mart effect, and the no-frills philosophy of IKEA are addressed. The triumphs and woes of China, in its role as manufacturer for the world, is given special attention, and the clothing industry is presented as a case study of the cheap goods cycle. But the program also considers the hidden societal costs of cheap goods, such as sweatshop labor and the environmental impact of cavalier overconsumption, and questions how much longer prices will continue to drop as China’s standard of living rises. Original BBCW broadcast title: Addicted to Cheap Shopping? (59 minutes)
 Produced - 2007 navigates the turbulent and uncharted techno-social currents the company has itself in part created, is Google drifting to the dark side? Is Google the new Big Brother? This program recounts the remarkable story of Google, but with a twist. In addition to detailed background on cofounders Larry Page and Sergey Brin, the birth and exponential growth of their company, and the heady experience of working at the Googleplex, Should We Be Afraid of Google? scrutinizes Google Web Search and various other initiatives—AdWords, Google Earth, Google Book Search, and more—within the context of how the aggregation and commoditization of data threatens both personal privacy and the free spread of uncensored information around the world. Commentary is provided by David Vise, author of The Google Story; New York Times tech writer John Markoff; Brad Templeton, president of the Electric Frontier Foundation; and many others. (90 minutes)
Produced - 1995 No one knows business like The Wharton School, one of the top B-schools in the nation. In this timeless four-part executive education series, Wharton faculty members and senior executives from companies both large and small share their knowledge of how to achieve total competitive advantage. On-screen topic outlines and diagrams enhance this potent resource. 4-part series, 46-64 minutes each. The Series Includes : Achieving Competitive Advantage: Managing for Organizational Effectiveness | Creating Customer Value: The Essentials of Marketing | Achieving Competitive Advantage: Neutralizing Competition | Finance and Accounting for the Non-Financial Manager
Produced - 2007 Despite the low-wage, low-prestige reputation of the typical “McJob,” a McDonald’s franchise owner often manages budgets and income in the millions of dollars. This NBC News program looks at the history and working philosophy behind the world’s largest food-service corporation, featuring a number of interviews and concise case studies. Operations manager Tyrone Davis runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And former Four Seasons chef Dan Coudreaut talks about his mid-career move to the McDonald’s test kitchen, while the company’s future in China—and nutrition-conscious America—is also explored. (46 minutes)
Produced - 1999 Having sustained its annual growth for decades, Berkshire Hathaway is one of the most profitable companies in existence today. In this rare interview, ABC News anchor Ted Koppel and billionaire CEO Warren Buffett—second only to Bill Gates in personal wealth in the U.S.—discuss topics including how to target businesses for acquisition, the future of investment in a volatile stock market, why Berkshire Hathaway’s stock has never split, and Buffett’s ultimate entrepreneurial goal: to amass an immense endowment fund to benefit society. (25 minutes)
Produced - 2007 Digital technology plays an increasingly significant—and, many believe, unethical and intrusive—role in the lives of Americans. This CNBC program examines the rapidly growing data-mining and surveillance industries and brings examples of dubious and hurtful information-sharing to light. Case studies include a man whose cell phone records were acquired by his former employer, a woman whose personal information was stolen from a company she had never heard of, and a man whose rental car company tracked his every move. The documentary also looks at how law enforcement agencies and even schools are using biometric technologies, and at an AOL division that provides members’ personal data to law enforcement. Original CNBC broadcast title: Big Brother, Big Business. (78 minutes)
Produced - 2005 Going behind the scenes at the world’s leading software company, this consumer technology case study takes a front-row seat at the conception, development, and product launch of the Xbox 360. Interviews with executives, designers, programmers, and game testers at the center of Microsoft’s initiative highlight a creative and intensely competitive culture prevalent not only at the Redmond-based tech giant but across the entire videogame industry as well. Conversations with potential customers evoke the difficult challenge Microsoft has set for itself: to dominate the game market by appealing to buyers outside the traditional young male demographic. (29 minutes)
Produced - 2007 While poverty has traditionally been a problem only for the unemployed, a new demographic of Americans has emerged—the working poor. This program explores the disturbing realities that many people in low-wage jobs face every day—such as having to decide whether to pay the rent, buy groceries, or see a doctor. Viewers will learn how standards of living are often measured, how suburban areas have fostered a particular type of economic hardship, and how welfare-to-work programs have, at times, led to more resistant poverty. The film also draws connections between America’s immigration challenges and the swelling numbers of working poor. (57 minutes)
Produced - 2003 Hungry consumers in America and abroad are losing their appetite for the world’s largest fast food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School’s David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. A BBCW Production. (38 minutes)
Produced - 2008 There are fortunes to be made in China today—but fortune-seekers from overseas face immense challenges. This program offers three engaging business case studies, each following a Western entrepreneur who grapples with Chinese business practices and culture. Tony Caldera’s cushion business has been ruined by Chinese imports, but he hopes for a turnaround by building a factory here. Peter Williams is about to embark on the toughest challenge of his life: selling an energy-saving device to the Chinese. Finally, there’s Vance Miller, who gained notoriety for selling cheap Chinese kitchens in Britain. Now he’s in China, determined to overcome setbacks. All three studies are ideal for sparking discussion and analysis in international business courses. (60 minutes)
 Released - 2001 This program, guest-hosted by CNBC’s Stuart Varney, profiles Jack Welch, dubbed Most Admired CEO of the Century by Forbes and lauded by Fortune as “perhaps the most admired CEO of his generation.” General Electric’s former chairman and CEO shares his commonsense philosophy and the leadership initiatives that transformed GE and revolutionized the world of business. In addition, MBA students and faculty from the University of Michigan Business School ask questions about the difference between creating an edge and creating fear, whether the GE leadership model can be transferred to governmental agencies, and Welch’s worst professional decision. (58 minutes)
Produced 1993 For Tom Peters, "change" is too tame of a word to describe his vision of what businesses should do to remain competitive in an age when uncertainty is the only certainty. In this dynamic seminar, the world-renowned consultant builds a strong case for implementing radically innovative management approaches. Case studies include four global businesses: ABB Asea Brown Boveri, which slashed staff to get closer to its customers; Oticon, which pioneered "spaghetti organization"; Imagination, which operates under the principle that nothing is impossible; and The Lane Group, which does business using open-book accounting. Peters also presents his "Tips to Building a Curious Corporation." Original BBC broadcast title: Crazy Ways for Crazy Days. (59 minutes)
 Released - 1999 In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com’s founder Jeffrey Bezos and Drugstore.com’s CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with Anitesh Barua, co-author of a university study on Internet profitability; Andrew Shapiro, co-founder of technorealism; John Battelle, president of the now-defunct Industry Standard; and former Wall Street analyst Paul Kedrosky. (29 minutes)
Released - 1993 Jack Welch, the high-powered boss of General Electric, has guided the company through significant changes in the years he’s been at the helm. But Welch has come under severe criticism for his draconian reorganizations, from employees who have lost jobs as a result of downsizing to stockholders worried about the company’s future. In this program, Welch defends his business decisions, including his controversial purchase of NBC Broadcasting in the 1980s. Fellow executives and employees discuss the benefits and drawbacks of Welch’s policies. A union leader paints his own portrait of Welch as "one of the greatest monopoly players on the corporate scene." Original BBC broadcast title: The House That Jack Built. (40 minutes)
 Released in 2000 No more jitters on the first day of work. Back to the Basics is a five-part series designed to introduce young adults to the work world. It addresses the issues of Problem Solving, Conflict Resolution and Etiquette, Communication Skills, Stress Management, and Professional Image. Specialists in career planning, organizational behavior, and workplace wellness share their advice on how to navigate the business world successfully. A diverse group of young adults also share their experiences in the workforce, giving the viewer a complete look at what works and what doesn’t. The entire series is led by a host who shares information from our research, tests viewers on their current skills, and introduces each of the program’s players. After watching these programs, viewers will know how to act and react in any business situation, providing a comfortable, knowledgeable start to any career. A 5-part series, 18-23 minutes each.
Produced - 1998 The Virgin brand, which began with Virgin Records in the 1960s, offers an unusual marketing case history. Begun as a mail-order house to compete against record stores, Virgin has moved into music retailing, airlines, cola, and, in the 1990s, even railroads. In this program, entrepreneur Richard Branson gives a talk on his ability to successfully brand diverse products through a unique set of management principles. In addition, he fields questions from the studio audience, addressing topics such as brand dilution, branding criteria, and staff motivation. Branson’s knack for maximizing the value of a brand name without overstretching its credibility has made him a key player in the world of business. Original BBC broadcast title: The Money Programme. (30 minutes)
Released - 2004 On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s progressive PR nightmare in Britain—first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market. Original BBCW broadcast title: Coke’s Water Bomb. (29 minutes)
 Released - 2000 The ability to defuse confrontation and arrive at a solution that is acceptable to everyone involved is a quality that all employers value. This video illustrates how to courteously resolve office conflicts by depersonalizing them, opening the lines of communication, and examining all options in order to come to an agreement. Brainstorming with coworkers is presented as a means of developing consensus. (21 minutes)
Released - 2003 He made his first million at eighteen. Today, Sir Richard Branson heads an empire of international businesses that includes airlines, railroads, mobile phones, and cosmetics. In this intimate, dynamic portrait of his life, Branson talks about his upbringing, his entrepreneurial philosophy, and the story of his many successful ventures. In settings as diverse as his home in Oxford, a limo in New York, or aboard his new bullet train, Branson discusses the concept of a brand and how over 200 different Virgin brands mean different things to different people in different countries. (53 minutes)
Released - 2002 This remarkable 20-part series, moderated by CNN’s Emmy Award-winning journalist Jeff Greenfield, uses in-depth interviews with internationally recognized and respected CEOs to shed light on those managerial, organizational, and technological issues that are shaping the marketplace of ideas. In addition, this comprehensive business library also explores the personal side of commerce, as industry icons discuss the values and experiences that shape and influence their business philosophies, strategies, and decisions. 20-part series, 57-58 minutes each. The Series Includes: Creating the 21st-Century CEO | Challenges of the 21st-Century CEO | Internet Shopping in the 21st Century | Cutting-Edge Technologies | International Branding in the 21st Century | Mastering the Art of Corporate Reinvention | The Search for Talent in the 21st Century | Major League Entrepreneurs | Entertainment in the Digital Age | Creating New Categories, Businesses, and Markets | Innovators of Silicon Valley | The Built-to-Order Revolution | Challenges of Leadership | Defense, Aerospace, and Cyberspace | Building Multilevel Global Brands | Jack Welch: Icon of Leadership | Staying on Top in Turbulent Times | Dynamic Leadership in Turbulent Times | Leadership in a Fast-Paced Economy | Customer-Driven Success
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