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Internet /E-CommerceInternet Business/E-Commerce Solutions
 Produced - 2000 In a market where hundreds of online ventures take off each week, only the educated e-tailer will succeed. This four-part series introduces marketing and advertising professionals as well as students to the knowledge they need to enter the e-commerce arena, where access to the eyes—and wallets—of millions is only a click away. 4-part series, 13-22 minutes each. The Series Includes:
Produced - 2006 Chat rooms, blogs, and instant messaging have become standard forms of communication for many young people. Unfortunately, they have also become popular ways to bully and harass others. This program is designed to prevent children and teenagers from falling victim to cyberbullying, using dramatizations and Q & A discussions to expand awareness of the issue. The video discusses cyberbullying warning signs, common patterns of abuse, and questionable online activities and destinations to stay away from. It also presents strategies for responding when cyberbullying occurs, and outlines legal problems involving privacy and libel that young Internet users should be aware of A viewable/printable instructor’s guide is available online. Correlates to all applicable state and national standards. (19 minutes)
Released - 1999 E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick and an attorney from the Center for Democracy and Technology. From cookies to banner ads, the gathering and leveraging of consumer data is viewed as the key to making e-commerce viable. (13 minutes)
Released - 2000 Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site. (13 minutes)
Best-Seller! There is little doubt that e-mail is an extremely useful innovation that has changed, and continues to change, the way we communicate. However, the fact that e-mail is different from both voice- and paper-based communication can be a source of frustration for many people. This program gives viewers an understanding of the conventions that have been developed by e-mail users over the years to facilitate effective communication. In addition, the video exposes many of the myths that exist regarding such issues as e-mail privacy, and warns of possible dangers when using e-mail. The words “spamming” and “flaming” may not make sense to everyone, but chances are they’ve come across examples of this type of behavior in their e-mail usage. The animated “cyber postman,” who features throughout the video, has seen every example of bad e-mail usage you could imagine. With his assistance we provide a comprehensive introduction to the etiquette of using e-mail. A viewable/printable instructor’s guide is available online. (20 minutes)
Released - 2002 This remarkable 20-part series, moderated by CNN’s Emmy Award-winning journalist Jeff Greenfield, uses in-depth interviews with internationally recognized and respected CEOs to shed light on those managerial, organizational, and technological issues that are shaping the marketplace of ideas. In addition, this comprehensive business library also explores the personal side of commerce, as industry icons discuss the values and experiences that shape and influence their business philosophies, strategies, and decisions. 20-part series, 57-58 minutes each. The Series Includes: Creating the 21st-Century CEO | Challenges of the 21st-Century CEO | Internet Shopping in the 21st Century | Cutting-Edge Technologies | International Branding in the 21st Century | Mastering the Art of Corporate Reinvention | The Search for Talent in the 21st Century | Major League Entrepreneurs | Entertainment in the Digital Age | Creating New Categories, Businesses, and Markets | Innovators of Silicon Valley | The Built-to-Order Revolution | Challenges of Leadership | Defense, Aerospace, and Cyberspace | Building Multilevel Global Brands | Jack Welch: Icon of Leadership | Staying on Top in Turbulent Times | Dynamic Leadership in Turbulent Times | Leadership in a Fast-Paced Economy | Customer-Driven Success
Produced - 2005 The rise of the blog as a form of serious news reporting means that conventional journalists must become familiar with the blog format and rethink typical journalistic approaches. This ABC News program examines the blogger “community,” reviews major news stories that were broken by bloggers, and demonstrates ways in which blogging differs from traditional reporting methods. Featuring an interview with a Virginia schoolteacher who created a groundswell of political action with her blog, the video shows how the immediacy and the personal style of blog-writing can have powerful results—so powerful that journalistic accountability is now a contentious blog issue. (22 minutes)
Released - 2003 This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online "showroom," and showcasing the customer benefits of Coronet—Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture and exploit new markets. (30 minutes)
 Released - 2005 This program presents the history of Internet phenom eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two vulnerabilities that have come with that success: stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or even all of their income from the site. Original BBCW broadcast title: eBay: Money for Old Rope? (30 minutes) Part of the Series: Case Studies from the Multinational Marketplace | The Business Collection | The Ultimate Media Librarian Collection 2006
Produced - 2004 This program offers a comprehensive introduction to the basic principles of Web site design. Applicable to online retail outlets, electronic newspapers, blogs, search engines, and other types of sites, it explains how to identify the target audience, determine the site’s core purpose, apply Ben Schneiderman’s eight golden rules of GUI design, address technological issues and matters of visual appeal, and carry out an ongoing test/evaluation/update cycle. Interviews with two successful Web site designers are also included, to illustrate how it all comes together in the real world. (25 minutes)
Produced - 2004 What is spam? How do spammers get their unwanted offers into your in-box? And how can the flow of electronic junk mail be stopped? Filmed in news report style, this program explains how shady advertisers send spam and then presents proactive strategies for combating it: spam filters, blacklists and white lists, opt-in and opt-out protocols, anti-spam legislation with real teeth, and greater cooperation between legitimate businesses, Internet and online service providers, and consumers. Spammer techniques—how spammers harvest e-mail addresses, use open relays and spoofing to cover their tracks, and more—are revealed. (30 minutes)
Produced - 2008 Taking a no-nonsense, peer-based approach, this three-part series raises teen awareness of the threats that Internet users face. Personal, financial, and career-related risks become clear through conversations with young people and interviews with computer experts—including Ron Teixeira, Executive Director of the National Cyber Safety Association; Dean Daley, an experienced computer systems analyst; and Marsali Hancock of the Internet Keep Safe Coalition. Students will gain a solid understanding of best practices and rules of online conduct, so that they can navigate potential Internet perils before trouble occurs. A viewable/printable teacher’s guide is available online. A Cambridge Educational Production. 3-part series, 14-20 minutes each. Correlates to National ISTE Technology Foundation Standards for Students.
 Released - 1999 In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com’s founder Jeffrey Bezos and Drugstore.com’s CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with Anitesh Barua, co-author of a university study on Internet profitability; Andrew Shapiro, co-founder of technorealism; John Battelle, president of the now-defunct Industry Standard; and former Wall Street analyst Paul Kedrosky. (29 minutes)
Produced - 2006 An industry once dominated by four giant companies—Sony BMG, Warner Music, Universal, and EMI—has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet marketing pioneer Simply Red, and other artists, the program also features commentary from John Kennedy, chairman of the International Federation of the Phonographic Industry—who outlines the potential benefits that big corporations may one day reap from consumer downloading. (30 minutes)
Produced - 2008 Most people learn traditional standards of behavior and respect for others by the time they are teenagers—but many don’t realize that those rules are just as valid in cyberspace. This program helps students take the high road on the information superhighway and avoid the temptations of the fast lane, pointing the way toward an ethically sound Internet presence and lifestyle. Guidelines for the use of intellectual property are featured, with emphasis on the consequences of illegal downloading, copyright infringement, and plagiarism. Pornography, gaming sites, chat rooms, and online social networks are also discussed, helping viewers steer clear of anti-social and abusive activities, especially cyber-bullying. Commentary from experts, as well as questions from peers who are confused about the fine points of cyber legality, serve to clarify central ethical principles. A viewable/printable teacher’s guide is available online. A (14 minutes)
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