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 Business Case Studies Produced -2007 In this program, host Libby Potter travels around the world as she takes a meaningful look at the economics behind the inexpensive goods for sale in big-box stores and malls. Cost-cutting through supply chain management and waste reduction, economies of scale achieved by shipping offshore-manufactured goods to market via super-container ships, the Wal-Mart effect, and the no-frills philosophy of IKEA are addressed. The triumphs and woes of China, in its role as manufacturer for the world, is given special attention, and the clothing industry is presented as a case study of the cheap goods cycle. But the program also considers the hidden societal costs of cheap goods, such as sweatshop labor and the environmental impact of cavalier overconsumption, and questions how much longer prices will continue to drop as China’s standard of living rises. Original BBCW broadcast title: Addicted to Cheap Shopping? (59 minutes)
 Produced - 2007 Despite the low-wage, low-prestige reputation of the typical “McJob,” a McDonald’s franchise owner often manages budgets and income in the millions of dollars. This NBC News program looks at the history and working philosophy behind the world’s largest food-service corporation, featuring a number of interviews and concise case studies. Operations manager Tyrone Davis runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And former Four Seasons chef Dan Coudreaut talks about his mid-career move to the McDonald’s test kitchen, while the company’s future in China—and nutrition-conscious America—is also explored. (46 minutes)
Released - 2000 Who knows what makes a great advertisement? The judges for the annual Clio Awards do, and in this penetrating two-part series they spell it out. In addition, creatives from some of the world’s best agencies share their knowledge and experience, as they discuss the business of making profitable—and memorable—TV and radio spots, print ads, and posters. 2-part series, 31-32 minutes each. The Series Includes: Marketplace of Ideas, Volume 1 | Marketplace of Ideas, Volume 2
Produced - 2007 navigates the turbulent and uncharted techno-social currents the company has itself in part created, is Google drifting to the dark side? Is Google the new Big Brother? This program recounts the remarkable story of Google, but with a twist. In addition to detailed background on cofounders Larry Page and Sergey Brin, the birth and exponential growth of their company, and the heady experience of working at the Googleplex, Should We Be Afraid of Google? scrutinizes Google Web Search and various other initiatives—AdWords, Google Earth, Google Book Search, and more—within the context of how the aggregation and commoditization of data threatens both personal privacy and the free spread of uncensored information around the world. Commentary is provided by David Vise, author of The Google Story; New York Times tech writer John Markoff; Brad Templeton, president of the Electric Frontier Foundation; and many others. (90 minutes)
 Released - 2004 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct Davids taking on a marketplace Goliath—and each other—while Coke executives share their plan for defense against a commercial threat that is as serious as it is unprecedented. Original BBCW broadcast title: Cola Wars (a.k.a. Message in a Bottle). (51 minutes)
Produced - 2007 While poverty has traditionally been a problem only for the unemployed, a new demographic of Americans has emerged—the working poor. This program explores the disturbing realities that many people in low-wage jobs face every day—such as having to decide whether to pay the rent, buy groceries, or see a doctor. Viewers will learn how standards of living are often measured, how suburban areas have fostered a particular type of economic hardship, and how welfare-to-work programs have, at times, led to more resistant poverty. The film also draws connections between America’s immigration challenges and the swelling numbers of working poor. (57 minutes)
 Released - 2001 Americans, as a whole, live in a constant state of acquiring and discarding, collectively spending billions of dollars and innumerable hours on shopping every day of the week. This intriguing two-part series draws on experimental data, anecdotal case studies, and interviews with a wide range of experts to scrutinize why people buy—and how sellers manipulate their desires. Original BBC broadcast series title: Buy-ology. 2-part series, 51 minutes each.
Produced - 2007 Digital technology plays an increasingly significant—and, many believe, unethical and intrusive—role in the lives of Americans. This CNBC program examines the rapidly growing data-mining and surveillance industries and brings examples of dubious and hurtful information-sharing to light. Case studies include a man whose cell phone records were acquired by his former employer, a woman whose personal information was stolen from a company she had never heard of, and a man whose rental car company tracked his every move. The documentary also looks at how law enforcement agencies and even schools are using biometric technologies, and at an AOL division that provides members’ personal data to law enforcement. Original CNBC broadcast title: Big Brother, Big Business. (78 minutes)
Released - 2000 The globalization of commerce has added new shades of gray to the complex subject of business ethics. In this program, Frank Daly, corporate ethics officer at Northrop Grumman; Thomas White, director of the Center for Ethics and Business at Loyola Marymount University; and David Vogel, of the Haas School of Business, analyze the challenges to making ethical choices in the Information Age. Issues raised include the need for multinationals to agree on a set of core international business values, the impact of ever-shrinking time frames on the decision-making process, and the necessity of secure data transmission. (16 minutes)
 New Release - 2007 A respected source of balanced, first-rate journalism, The NewsHour with Jim Lehrer raises urgent and challenging questions whenever it covers the healthcare field. This anthology of NewsHour segments confronts ethical dilemmas and complex issues in medicine today. Through in-depth reporting and interviews with doctors, nurses, patients, and other experts, the anthology examines case studies, scientific breakthroughs, and connections between corporate and public policy. The episodes are…
DVD, 2 hours 48 minutes.
Released - 2006 What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world’s largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals—account executives, an art director, creative directors, executive creative directors, and the director of human resources—tell their stories to founding partner Tom Messner in a way that is as intriguing as it is informative. Ideal for helping students decide if a career in advertising is right for them—and for providing insight into the operation of an award-winning advertising shop. (60 minutes)
Released - 2002 Using a clever news report approach, this program addresses three important topics: packaging materials and their function, safety, and design; innovation in packaging techniques; and environmental issues involving packaging, with an emphasis on plastics. Experts from Heinz and Cryovac, among others, discuss packaging development while making sense of key industry terms such as modified atmosphere and active and aseptic packaging. (31 minutes)
Produced - 1995 No one knows business like The Wharton School, one of the top B-schools in the nation. In this timeless four-part executive education series, Wharton faculty members and senior executives from companies both large and small share their knowledge of how to achieve total competitive advantage. On-screen topic outlines and diagrams enhance this potent resource. 4-part series, 46-64 minutes each. The Series Includes : Achieving Competitive Advantage: Managing for Organizational Effectiveness | Creating Customer Value: The Essentials of Marketing | Achieving Competitive Advantage: Neutralizing Competition | Finance and Accounting for the Non-Financial Manager
 Released - 2001 This program, guest-hosted by CNBC’s Stuart Varney, profiles Jack Welch, dubbed Most Admired CEO of the Century by Forbes and lauded by Fortune as “perhaps the most admired CEO of his generation.” General Electric’s former chairman and CEO shares his commonsense philosophy and the leadership initiatives that transformed GE and revolutionized the world of business. In addition, MBA students and faculty from the University of Michigan Business School ask questions about the difference between creating an edge and creating fear, whether the GE leadership model can be transferred to governmental agencies, and Welch’s worst professional decision. (58 minutes)
 Released - 1998 As the tiger economies of East Asia turned from boom to bust in the 1990s, the general public was amazed, yet many economists nodded their heads knowingly. This program focuses on the plights of Indonesia, Hong Kong, and Malaysia, where nepotism, cronyism, corruption, suppression, and the exploitation of cheap foreign labor brought about a financial crisis of enormous proportions. These regions grew too quickly without proper controls and economic safeguards, which has left the middle and lower classes, who are crushed by inflation and unemployment, to pay the bill. Experts agree that East Asia will survive, eventually recover, and probably surpass itself, but at a staggering cost in money and human misery. This program is an excellent exposé that reveals why the bubble burst. (39 minutes)
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