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Marketing & AdvertisingGet free ground shipping on orders of $299.99 or more. (Continental U.S only) ![]() Retailing is no longer a supply-based industry, it is now consumer-led the world over, and this trend will intensify. What store format is likely to succeed in the future? How will supply and distribution systems provide a competitive edge? In developed countries, saturated markets and low population growth mean that the successful retailer will have to expand into growth markets, but how, and where are the emerging markets? Leading retailers from around the world discuss consumer trends, merchandising, marketing, new technologies, and strategies for growth. (39 minutes) Produced - 1995
![]() A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms. $99.99 [Add to Cart]![]() Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. $99.99 [Add to Cart]![]() Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. $99.99 [Add to Cart]![]() When it comes to speeches, preparation and presentation go hand in hand. But more than just showing you how to give a great speech, this best-selling video can make you a better communicator in any speaking situation. Learn how to connect with your audience, how to become an expert on your topic, and what you can do to keep your nerves in check. And the biggest lesson this program has to teach is that practice—anywhere and everywhere—is the key to building your confidence when speaking in public. $159.99 [Add to Cart]![]() Managers are under constant pressure to grow, but it is often difficult to find new avenues of growth within an existing line of business. Fortunately, growth is available in almost every market if companies look for it in the right way. In order to win in the marketplace, it is essential to understand which customer behaviors make money (and lose money) for your organization. Next, it is important to segment customer groups in a way that allows you to explain those behaviors and find the actual customers in the real world. Then you can identify the drivers and barriers to influencing the particular behavior you want to motivate. By doing so, your marketing efforts can be focused on the critical specifics, early in the process. Dr. Hollingshead provides insights on these principles, and offers specific tools for seeing existing markets differently and uncovering hidden opportunities for growth. $99.99 [Add to Cart]1 2 |