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Marketing & Advertising![]() Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. $129.99 [Add to Cart]![]() Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. $129.99 [Add to Cart]![]() When it comes to speeches, preparation and presentation go hand in hand. But more than just showing you how to give a great speech, this best-selling video can make you a better communicator in any speaking situation. Learn how to connect with your audience, how to become an expert on your topic, and what you can do to keep your nerves in check. And the biggest lesson this program has to teach is that practice—anywhere and everywhere—is the key to building your confidence when speaking in public. $159.99 [Add to Cart]![]() Ecommerce in Action This innovative program examines an information system from the perspective of both the user and provider. The first section introduces the company and gives a general description of the Greengrocer operation, contrasting the business to the more familiar purchase of green grocery from a supermarket or grocery store. This includes a broad overview of purchasing from a home PC, orders being assembled, buying at the market, organizing orders and delivery. We then look at the operation from the operator's point of view. How did the business start? What are the advantages and disadvantages of e-commerce for this type of business? Finally, we look at the advantages and disadvantages for the users and what changes may be necessary to maximize usage.
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