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Real Estate Training

Real Estate Agents, List Bank Reo, Foreclosure, Short Sale, Bpo. Bank Reo Foreclosure Departments Need Real Estate Agents To Complete CMAs (Comparative Market Analysis) Or BPOs (Broker Price Opinions) Make Great Part Time Money Dont Quit Real Estate. List Bank Reo Property And List Short Sales, Short Sale, Complete Bpo. Click Here to Learn More!
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Your 1st Year in Real Estate

Welcome to the world of real estate sales! Now you can control your destiny. A career in real estate offers endless opportunities, the freedom of flexible hours, and the potential to earn fabulous amounts of money. But to reach your goals you need to be prepared.

Before you dive in, you must learn everything you can and discover the edge that will take you to the top. Inside this book, experienced and top-notch real estate professional Dirk Zeller presents the secrets to success that will allow you to excel from day one. Full of practical answers and step-by-step solutions to the field's most common obstacles and challenges, Your 1st Year In Real Estate will help you build a solid foundation for a lifetime of real estate success.

This must read book for every new agent is Random House's #1 Real Estate Title of all time.

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Champion's Guide to the Perfect Assistant

Are you too busy working to make any real money?

You are not alone. A lot of individual Agents and Brokers are in the same situation. They are literally losing deals because they don't have enough help to get the lower-dollar tasks and projects completed so they can focus on the high income activities.

This guide was designed to help you successfully hire, train and equip the perfect Real Estate Assistant... one that will allow you to focus on the important tasks, the ones with the higher paydays that will grow your business.

Key Topics Covered:

  • The complete hiring process
  • Training and Monitoring
  • Job Responsibilities
  • Organizational Skills
  • Listing Appointments
  • Escrow
  • Developing your own checklists and templates

Don't miss out on your last chance to own the book that Dirk Zeller personally developed and used to consistently close over 150 transactions a year by hiring his own perfect assistant. Order today before it's too late and take your business to the Champion Level.

  • Champion's Guide to the Perfect Assistant $179.99 [Add to Cart]
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How to Become a Champion Objection Handler

For Real Estate Agents

In our first objection handling series we taught you the fundamentals. In this series you will learn the process of becoming the master. The most powerful program ever created on Objection Handling!

This series will teach you how to:

  • Overcome Objections to Make More Sales
  • Create the Champion Mindset
  • Get to the Bottom Line - Identify, Isolate, then Overcome
  • Understand the Probing Process
  • Deliver the Right Dialogue with Conviction, Power, Pace, and Authority!

You'll receive: 4 Audio CDs and 1 CD-ROM Workbook

  • How to Become a Champion Objection Handler $199.99 [Add to Cart]
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How to Create and Deliver a Dynamic Listing Presentation

Designed for Real Estate Professionals

With the vast majority of agents in North American doing more transactions on the buyer side than the seller side, we need to now make sure that we are converting on every possibility we have in the marketplace. Every viable lead that is created must be converted to íncome producing closed transactions. This program is conservatively worth an extra $100,000 in gross commission income for you! Don’t miss your chance at mastering control and commitment of your buyer’s prospects.

The 'Convert and Commit the Buyer... Every Time!' Series will teach you how to:

  • Drive them to commit using proven techniques
  • Convert the buyer on the first call
  • Use effective presentation techniques at a commitment meeting
  • Build value in the client’s mind for the services you provide
  • Get them to sign an exclusive Represent Agreement now!
  • Lock them in with you long-term

You'll receive: 4 Audio CDs and 1 CD-ROM Workbook

  • How to Create and Deliver a Dynamic Listing Presentation $199.99 [Add to Cart]
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Foreclosure Mastery

How to generate new leads & listings by mastering: Foreclosure Lead Capture, Foreclosure Lead Qualification, and Foreclosure Lead Conversion

The "Foreclosure Mastery " series will teach you how to:

  • Foreclosure Lead Definition
  • How to Slay the Time and Space Vampires & Get Out of Voicemail Hell
  • The Key Rules for Foreclosure Follow-up
  • How to Cut Your Phone Time in Half by Committing Them to an Appointment using Foreclosure Lead Scripts
  • How to Accurately Assess Prospect Conversion Probability - Foreclosure Lead Conversion Worksheet Included
  • How to Get Organized Using a Foreclosure Lead Inventory Tracking System
  • How to Quickly Get to "NO" Using a Killer Unqualified Foreclosure Lead Script
  • Why the DNA2 System is the Only System Every REALTOR® Should Be Using for Foreclosure Leads
  • The Perfect Foreclosure Listing Presentation... How to Get the Contract Signed on the First Appointment Every Time!
  • Plus Dozens of Scripts, Dialogues, Tools, and Worksheets for Foreclosure Leads

You'll receive: 5 Audio CDs, 1 CD-ROM Workbook, 1 Month Subscription to RealtyTrac®'s Agent Network & Property Alert, 1 Lead Qualification System with Proven & Tested Foreclosure Scripts And Much More...

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Tough Times Survival Kit

Designed for Real Estate Professionals

So, are you finally willing to admit that your market has changed? Would you characterize your market as a "Tough Market"? "Nationwide, Real Estate Markets Have Changed!"

According to the conversations I've been having this year with my coaching clients, the markets HAVE changed. There's no denying it.

Some Agents seem to be in a panic, and some are buying into the "Housing Bubble Burst Philosophy" or the "Buyer's Market Philosophy" that the NAR economist announced last week. I think we should just call it what it is...Our new reality. A reality that is more realistic than the one we've become accustomed to the last few years.

With this new reality comes some tremendous challenges and opportunities. Whether you conquer the challenges and capitalize on the opportunites is purely dependent on how prepared you are.

In response to the changing markets, I've recently put together what I call the "Tough Times Survival Kit". It contains three full-length training programs that address the biggest challenges Agents face today.

Let's face it. There are three "mission-critical" (Your Mission of Succeeding in Real Estate) areas you need to address:

  • How do you "Protect Your Commission" from the "Fee Discounters"?
  • How do you acquire the "Survival Sales Skills" necessary to make sure you capitalize on every opportunity, before your competition does?
  • How do you position yourself in such as way as to "Create Market Dominance" for yourself?

This program is broken down into 3 main moduels: Module 1 - How to Protect Your Commission - In this series you'll learn how to:

  • Establish a value mindset
  • Spot the commission objections before (or early in) the presentation
  • Know who you are up against, so the client can comparison shop service and value - not fee
  • Determine the real value of the services you provide
  • Determine the real value of the services you provide
  • Identify the client's needs and service level they want from you
  • Identify the client's needs and service level they want from you
  • Develop the real benefits of your service
  • And more

Module 2 - Survivor Sales Skills - This series takes you through the major concepts of sales. As Agents, we are all dependant on our sales skills to find success. You will learn to sell homes more quickly and effectively than your competition, which will help you have a "Banner Year" when your competition is struggling. What's in this series for you?

  • How to achieve characteristics of Top Sales People
  • How to Overcome Call Reluctance (This Sales Career Killer Gets 80% of New Agents and 40% of Veterans)
  • Killer Closing Techniques and tactics of a Champion Agent

Module 3 - Creating Market Dominance - A Champion wants to dominate the competition and gain a larger market share in the process. A Champion wants to create competitive points of difference that lead to a competitive advantage over the competition.

In this series you'll learn:

  • The difference between a competitive advantage and a decisive advantage
  • How to become an expert through market knowledge
  • The 5 MOST important reasons someone should hire you over your competition

The tools in the Tough Times Survival Kit can and will make a difference in your career

This program includes:

  • A complete Survival Kit for Changing Markets - Beginning to Advanced Tactics
  • 4 CDs - Audio Training (How To Protect Your Commission)
  • 1 CD-ROM Workbook (How To Protect Your Commission - Scripts, Handouts, & Forms)
  • 7 CDs - Audio Training (Survivor Sales Skills)
  • 1 CD-ROM Workbook (Survivor Sales Skills - Scripts, Handouts, & Forms)

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The Champion Real Estate Agent

A proven plan for peak sales performance—and a better life!

In The Champion Real Estate Agent, renowned sales trainer Dirk Zeller shows you how to dramatically boost sales and achieve all of your professional goals. But there’s much more to being a Champion Agent than just selling. Zeller’s proven program not only turns you into a top sales performer, it gives you all the tools to build your real estate business guaranteed to create a secure and prosperous future for yourself.

Full of insider tips, expert advice, and real-world examples from Zeller’s many years as a Champion Agent and trainer, this comprehensive career guide presents a complete system for managing your business and time—so you can earn more money and get more enjoyment out of life.

Don’t just get into the real estate game; become an all-star when you learn how to:

  • Use Zeller’s unique referral strategy to turn effort into income
  • Develop trust and credibility with customers
  • Design a custom business plan that fits your life and goals
  • Generate multiple streams of income
  • Have access to my personal playbook of tried and true tactics that work

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The REALTOR's Ultimate Car Companion

"10 of my best (and favorite) 1 hour audio training programs" - Dirk Zeller

All Real Estate Agents spend countless hours in their vehicles; I was and still am one of them. It's not just time driving either. Our cars are often our primary offices, and we need to maximize the time we spend in them in order to get the most out of our day.

I was reminded of this after speaking with one of our die-hard Coaches Corner™ Newsletter Subscribers. My conversation with him inspired me to make another tool available for you to equip yourself with.

You see, Darin and many others read our newsletter religiously, and many of them print it out for the "Golden Nuggets of Real Estate Wisdom". He told me that he often refers back to them during his down time.

I'd venture to bet that the average REALTOR® wastes at least an hour a day driving around in their vehicle, and given the choice, they'd rather invest that time in building a successful Real Estate Career.

Which is why I've developed this new training program for you...

The REALTOR®'s Ultimate Car Companion.

I've hand selected and bundled 10 of my best (and favorite) 1 hour audio training programs for this series, which cover the following topics:

  • Program 1: 5 Steps to Finishing Strong: In this power-packed and energy filled program you'll learn the 6 Key Numbers every REALTOR® must know, the 7 keys to prospecting success.
  • Program 2: Unlock Your Potential - Learn my Grand S.L.A.M. formula for unlocking the potential within you. Just like with a can of gasoline, without a spark, there is no explosive power.
  • Program 3: Jump Start Your Year - There are a few key skills and tactics every Agent should know in order to jump start their year.
  • Program 4: Mindset of a Champion - Learn how to establish the proper mindset - a mindset that will lead you to levels of Real Estate success most only dream about.
  • Program 5 - 10 Steps to Champion Performance - In this program, you'll learn the ten most important steps you must know in order to perform at levels above your competition.
  • Program 6 - Take It Up to the Champion Level - In Real Estate specifically, only 7% of Agents reach this high level of achievement, and there are specific skills, tactics, and techniques they use to do so. Learn how you can take your business to the Champion level.
  • Program 7 - Preparing for a Changing Marketplace - In this program, you'll learn about changes that may have or will be taking place in your marketplace. The full gamit of market changes are discussed and the what-to-dos are covered.
  • Program 8 - How to Leverage Your Business - Whether you are a one person band or a many person band, there are several ways to leverage your existing business, so you are working smarter and not harder. This program is packed with "Golden Nuggets of Real Estate Wisdom" that will empower you to do just that.
  • Program 9 - Relationship Excellence - Did you know, though, that about 25% of the people in our industry are naturals at relating to other people, and their lives as Agents are a little easier.

    In this program, you'll learn techniques you need to know if you want to exhibit relationship excellence. Get the edge on 75% of the Agents by learning to relate to your clients the way they want to be related to.

  • Program 10 - How to Increase Your Income by $100,000 - Who couldn't use an extra $100,000? Whether you are starting out or have an already thriving business, the key techniques you'll learn in this program will help you grow your personal income by $100,000.

Program includes: 10 CD Audio Programs in one easy-to-store car companion

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Creating Market Dominance

A Champion wants to dominate the competition and gain a larger market share in the process. A Champion wants to create competitive points of difference that lead to a competitive advantage over the competition.

In this series you'll learn:

  • The difference between a Competitive Advantage and a Decisive Advantage
  • How to overcome Objections to Make More Sales
  • What exactly is an EXPERT
  • How to become an expert through Market Knowledge
  • How to back up your Competitive Advantage with Actual Statistics
  • The 5 MOST important reasons someone should hire you over your competition
  • To realize and embrace the fact that "You are a Salesperson!"
  • Dozens of Scripts and Dialogues

You'll receive: 4 Audio CDs and 1 CD-ROM Workbook

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The Success Trio

“Together, these three programs give YOU the Secrets you need to Solve the Hardest Part in the Real Estate Sales Process." Dirk Zeller, CEO

If you could master lead generation, convert and commit those leads to an appointment, deliver a dynamic listing presentation, and then use our secrets to convert and commit the buyer every time... You'll have all the pieces you need to solve the great success puzzle in the Real Estate Sales Process.

This package inlcude the following programs:

  • Lead Mastery
  • How to Create and Deliver a Dynamic Listing Presentation
  • Convert and Commit the Buyer... Every Time!

These three programs give you the secrets, YOU NEED, to make easy the three hardest parts of the Real Estate Sales Process! Then you'll be three steps closer to becoming a Champion in YOUR marketplace.

You'll receive: 12 Audio CDs and 3 Multi-Media CD-ROM Workbooks

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Champion Agent Power Package

Designed for Real Estate Professionals

The Champion Agent Power Package includes: "Mindset of a Champion" Streaming Audio, "Blueprint for Success" Streaming Audio and e-Book, "The Champion Real Estate Agent" Book, "Champion's Guide to the Perfect Assistant" Book, "Lead Mastery" Series, "Create and Deliver a Dynamic Listing Presentation" Series , "Objection Handling" Series, "How to Become a Champion Objection Handler" Series, "How to Protect Your Commission" Series, and the "Creating Market Dominance" Series.

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Convert and Commit the Buyer... Every Time!

With the vast majority of agents in North American doing more transactions on the buyer side than the seller side, we need to now make sure that we are converting on every possibility we have in the marketplace. Every viable lead that is created must be converted to íncome producing closed transactions. This program is conservatively worth an extra $100,000 in gross commission income for you! Don’t miss your chance at mastering control and commitment of your buyer’s prospects.

The 'Convert and Commit the Buyer... Every Time!' Series will teach you how to:

  • Convert the buyer on the first call
  • Techniques to drive them to commit
  • Build value in the client’s mind for the services you provide
  • Effective presentation techniques at a commitment meeting
  • Lock them in with you long-term
  • Get them to sign an exclusive Represent Agreement now!

You'll receive: 4 Audio CDs and 1 CD-ROM Workbook

  • Convert and Commit the Buyer... Every Time! $147.00 [Add to Cart]
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Objection Handling Mastery

What's the single biggest stumbling block for Real Estate Agents with a prospect? OBJECTIONS!

We all hate them and for most of us, if we aren't prepared for them, they stop us dead in our tracks. At the very least, they make us lose our train of thought and put us in a retreat mode. You can't close a deal when you are running from objections. That's why we've put together this Turn-Key Objection Handling Training Program.

The program includes the following modules:

In Module 1 of our Objection Handling Series you'll learn to master Basic to Intermediate objection handling tactics and discover 125 scripts. Dirk's taken just about every objection he's heard from the 1000s of agents we've trained & coached and developed several scripts for each objection. This module is a pre-requisite for "How To Become A Champion Objection Handler", which covers Intermediate to Advanced objection handling tactics.

In Module 2 of our objection handling series and it covers Intermediate to Advanced objection handling tactics. We pick up where we left off and grow your Objection Handling talents with some very specific and effective techniques. Once you've mastered both modules in this series there is not an objection that you couldn't handle.

You'll receive:

  • A Complete Objection Handling Education - Beginning to Advanced Tactics
  • 6 CDs - Audio Training (Objection Handling)
  • 1 CD-ROM Workbook (Objection Handling - 125 Scripts)
  • 4 CDs - Audio Training (How to Become a Champion Objection Handler)
  • 1 CD-ROM Workbook (How to Become a Champion Objection Handler - Advanced Tools & Scripts)

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How to Protect Your Commission

One of the biggest challenges Agents are facing today is a tremendous downward pressure on their fees. Commission cutting is rampant across the country, and the proliferation of the "Fee Discounters" is very prominent. Even without these discount brokers, in most markets, there are more Agents willing to take listings at substantial discounts - more so than ever before. The brokers and Agents who are cutting their fees are affecting everyone because the average Agent isn't equipped to protect their commission.

This series will teach you "How to Protect Your Commission", so you’ll beat the fee discounters at their own game and achieve a higher level of commission.

The 'How to Protect Your Commission' Series will teach you how to:

  • Establish a Value Mindset
  • Spot the Commission Objections before (or early in) the presentation
  • Know who you are up against, so the client can comparison shop service and value - not fee
  • Determine the Real Value of the services you provide
  • Identify the client's needs and service level they want from you
  • Attach Monetary Value to your services that a seller can understand

You'll receive: 4 Audio CDs and 1 CD-ROM Workbook

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New Agent Jump Start Package

The New Agent Jump Start Package includes: "Your 1st Year in Real Estate" Book, "The Five Steps to Having Your Best Year Ever" Series, "Lead Mastery" Series, "How to Create & Deliver a Dynamic Listing Presentation" Series, "Convert & Commit the Buyer... Every Time!" Series, and the "Jump Start Your Production" e-Book.