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 Sales Training & Education Selling is not an event but an ever-changing process that requires a solid strategy to achieve positive results. James Healy explains how to manage the four dynamic and interactive functions of selling and describes the skills that good salespeople need to learn in order to develop an effective selling strategy. Program Highlights
Duration: 47 Minutes (2006)
 A persuasive sales approach should be built around a dominant psychological element; you’ve got to convince people of the benefits of what you’re selling, and show them that they really need it. The way you structure a sales presentation can determine its outcome as well as your overall success. This program will teach you how to deliver a credible, attention-getting sales pitch that drives people to buy. Once you’ve developed a rapport, you can continue building a relationship that will keep customers in your fold for years to come.
 Negotiations have two dimensions: the creation of value, and the claiming of that value. Negotiators often focus on the value-claiming side, destroying value-creation opportunities in the process. Professor Neale describes the disastrous outcomes that result when negotiators' antagonism and pride obscure their own best interests. She explains how to focus instead on three critical data points: your reservation price, your aspiration price, and your best alternatives to an agreement. You can get a great deal—or you can walk away. Either way, you win. $99.99 [Add to Cart] Novice and experienced salespeople alike will benefit from these activities which focus on strengthening essential selling skills. The ready-to-use activities offer practice in closing a sale, developing new business, resolving customer objections, managing sales relationships, and more. Program Includes: A 3-Ring Binder, 300 pages, trainer's notes, feedback instruments, exercises and simulations.
Even though everyone negotiates in daily life as well as in business, it is clear that resources are often left "on the table." Contracts and outcomes are not always in the best interests of the negotiator, and there is no real systematic assessment of the quality of the negotiating behavior. Professor Neale identifies systematic ways to increase the quality of negotiated agreements, including methods of preparation and use of rational assumption, bidding, and decision criteria. $99.99 [Add to Cart] Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. By investing this additional cash in further brand building, they create a "virtuous circle" that carries them through inevitable downturns. A strong brand guides overall strategy and acts as an ambassador for entering new markets and launching new products that will succeed as long as they continue to build on core brand values. Program Highlights
Formats: DVD Mike Bosworth's approach to selling emphasizes respect for the prospect. He explains that everyone wants to buy—but nobody wants to be sold. Bosworth first learned this lesson at Xerox. There, sales productivity peaked after 18 months on the job, when the sales professionals knew the Xerox line so well that they could recommend the proper solution long before the customer finished explaining the problem. Customers found themselves being told what to do, and sales dropped. Bosworth advises that the best sales strategies allow customers to sell themselves on your solutions. $99.99 [Add to Cart] Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? Maybe not, says Tom Nagle. Price levels are only the visible "tip of the iceberg" in pricing strategy. Nagle explains that in order to get customers to pay for value, you have to do more than just set a value-based price. You must proactively manage your markets with communications that justify your price in terms of value. You need to offer service packages that customers recognize as providing extra value. And you need to manage a price structure that tracks with value, and a pricing process that forces customers to acknowledge value with their pocketbooks. Tom Nagle is the author of the seminal work "The Strategy and Tactics of Pricing."
What is the best way to reach the decision-maker you need within a company and what do say when you have? This program covers these topics and more. It offers ways to prepare cold calls and set objectives; gives the essentials of a good opening statement; and provides tips for getting past the temporary put-off—tools needed by anyone with a product to sell or information to solicit over the phone. (17 minutes) Produced - 1999
 In the time-honored tradition of the maxim, "It's not how you play the game, but whether you win or lose," best-selling author Guy Kawasaki presents the definitive take-no-prisoners guide for Davids to beat Goliaths. This presentation is a top-ten countdown of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your organization get and keep the upper hand. Guy Kawasaki is managing director of Garage Technology Ventures as well as a columnist for Entrepreneur Magazine. Kawasaki was a key individual responsible for the success of the Apple Macintosh computer and was named an Apple Fellow in 1995. Kawasaki has authored eight books, including "The Macintosh Way," "How to Drive Your Competition Crazy," "Selling the Dream," and "Rules for Revolutionaries."
Through the use of anecdotes and humor, Guy Kawasaki explains the power of "evangelism" in sales and marketing. Instead of just selling, evangelism means you're converting people—to your product, company, or idea. It means using fervor, zeal, guts and cunning to mobilize people to believe as you do and to work together to make major changes. Drawing examples from his experiences in the computer industry, he focuses on the steps and skills necessary "to do the right things and do things right." $99.99 [Add to Cart] In business or otherwise, you probably do some form of negotiation every single day. But are you getting the most that you can out of it? This award-winning program follows talks between a baseball park and the team that might move there. As they negotiate, you’ll learn when to go after what you want, when to back down, and when to walk away entirely. Once you’ve got the skills to strategize and make offers, you can even sweeten the deal by improving upon agreements after you’ve reached a settlement. Includes - Free Study Guide Also available in Spanish
 The New Sales Game is a highly interactive, one-day, facilitated program that uses presentations, group discussion, games, and activities to help sales representatives better understand their customers and develop strategies to become more effective solution providers. Participants will evaluate where they are, and where they need to be through a creative Customer Focus Tool and an easy-to-implement Action Plan. The training concludes with an entertaining group game to drive home key points. Participants will learn how to:
The complete training package includes:
 25 Sales Strategies and Activities is a unique training and development tool designed to teach sales professionals how and when to use a variety of proven sales strategies. A diagnostic sales strategy matrix shows how much each strategy emphasizes both relationship and performance. A relationship performance index further classifies the strategies as highest, higher, moderate, lower, lowest. Each strategy comes with an activity that clears up any question about how the strategy should be implemented. Each activity includes fully reproducible exhibits which can be used as exercises and handouts in training sessions. Rather than a one-time training tool, 25 Sales Strategies and Activities is a useful and practical guide your employees will refer to over and over again. It’s packed with a wealth of insight, tips and guidance for motivating sales people to:
Binder - 176 pages
 Produced - 1998
Whether it's training a completely new telesales team, a refresher course for existing staff, or fine-tuning certain aspects of an individual's performance, this course covers it all.
Program includes: DVD(73 mins), 11 segments of video, trainer's guide, resources binder and handouts.
 Best-Seller Featuring John Cleese Series Objective: To give all sales staff a solid grounding in core sales skills. This classic four-part series is ideal for new sales recruits or as a refresher for experienced members of the sales team. Part 1: The Preparation: Shows why it is imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client.
Part 2: The Presentation: Sales staff learn how to stay cool and dispassionate even when a customer criticizes them or their products.
Part 3: Difficult Customers: Deals with the duckers, ditherers, and dictators that often stand in the way of progress. How to use people's anxieties, laziness, or vanity are some of the suggested techniques to help get things moving. Free Preview: Difficult Customers
Part 4: Closing The sale: This is an area where even skilled salespeople fear rejection, which delays closing. They will find out how to conclude a deal efficiently and effectively. Free Preview: Closing the Sale Program Includes: So You Want to Be A Success At Selling SERIES Training Video-VHS and a Discussion Guide. Each program in the series is also sold separately for $870.00
 Many selling courses often approach sales as though the rep is selling in a vacuum – just the rep and the prospect. Let Breaking Competitive Accounts show the extrapersonal factors that influence the success, or failure of a sale. The program examines the dynamics of today’s competitive atmosphere, so that reps are aware that they're up against two-three "invisible" factors and competitors. This way, they can lock the sale down and increase market share! Skip Normand, international sales training consultant, explains the seven critical actions that are vital to breaking competitive accounts. His business philosophy is based on extensive research on over 5,000 sales cycles in a variety of industries world-wide. How-To Training Points:
Length: 23 minutes
 Be ready to anticipate the moment. Feel the goals and aspirations of your audience and make the presentation of your life! Divided into three sections—planning, writing and giving a presentation, The Basics of How to Plan, Write and Give a Winning Presentation! will help you overcome the “presentation jitters” and deliver what the audience expects—a great speech! Includes DVD and 75 Ways to Improve Your Next Speech book. 30 minutes.
How to Connect in Business...in 90 seconds or less is a fun and motivational training program that will teach your employees how to naturally make a genuine connection with everyone they meet. In business as well as life, the failure to build trust and rapport can be insurmountable, while the rewards of a good first impression are almost immeasurable. How to Connect in Business...in 90 seconds or less can have a life changing impact on customer relationships and sales success as well as every other personal relationship in your employees' lives. Program Includes: A 16 minute video or DVD, Hardback Book, 10 "Great!" Buttons, 10 Pocket Reminder Cards and 1 52-Page Leader's Guide
 3-Part DVD Series The Business to Business Prospecting Series is a new 3-part series that has been designed to help companies sharpen the selling skills of even their best sales professionals and aggressively expand their business opportunities.
Determine and Reach Key Decision-Makers: Sticking to It
Verify the Decision-Maker and Ask for the Business: Develop the Thirst
Listening and Addressing Resistance: Prepare for the Obstacles
Each program also sold separately for $795.00
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