Business Start Up - Retail Business

There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a café such as; a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition.

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From espresso to cappuccino - there is more to making a great cup of coffee than simply knowing how to operate a machine. The wide range of techniques used by skilled baristas in making coffee takes time, patience and practice to master. This program deals with those techniques for the beginner. It covers espresso machines and their components, coffee types and extraction. Students will learn about frothing and the correct items of crockery and glassware to use for different coffee types.

Released - MAR-2009

Learn real-world strategies as six seasoned CEO’s of small to mid-sized businesses share their insight, knowledge, and experience. Your hosts walk you through all stages of starting a business-from initial decision-making through the setting of long-term goals. Learn about leadership and employees relations. Our experts discuss marketing ideas, the importance of branding and the development of a mission statement. Total Running Time: 2 hours and 12 minutes.

• Business management strategies from several successful CEOs
• Small business funding sources
• Long-term and short-term strategies
• Business entity considerations
• The importance of keeping current with taxes
• Understanding cash flow and budgeting
• How to avoid the common reasons businesses fail
• Legal concerns
• Marketing strategies