 |
 Entrepreneur Skills Produced - 1986 Building a better mousetrap is not enough to guarantee success in business; its builder must also be able to schedule its manufacture, control inventory, set the correct price, devise marketing strategy, collect receivables, deal with taxes, hire and motivate employees, finance his business... These video seminars are addressed to those who are or are studying to be owners/managers of small businesses; the lessons are equally applicable to the study of any business or business management. Led by nationally-known experts in their respective fields, the seminars deal with management and planning techniques and strategies that are at least as important as the quality of the proverbial mousetrap in determining the success of small business. 8-part series, 23-31 minutes each. The Series Includes: Management | Planning | Marketing | Sales | Accounting | Taxes | Finance | Personnel
Produced - 1998 The Virgin brand, which began with Virgin Records in the 1960s, offers an unusual marketing case history. Begun as a mail-order house to compete against record stores, Virgin has moved into music retailing, airlines, cola, and, in the 1990s, even railroads. In this program, entrepreneur Richard Branson gives a talk on his ability to successfully brand diverse products through a unique set of management principles. In addition, he fields questions from the studio audience, addressing topics such as brand dilution, branding criteria, and staff motivation. Branson’s knack for maximizing the value of a brand name without overstretching its credibility has made him a key player in the world of business. Original BBC broadcast title: The Money Programme. (30 minutes)
Produced - 1999 Having sustained its annual growth for decades, Berkshire Hathaway is one of the most profitable companies in existence today. In this rare interview, ABC News anchor Ted Koppel and billionaire CEO Warren Buffett—second only to Bill Gates in personal wealth in the U.S.—discuss topics including how to target businesses for acquisition, the future of investment in a volatile stock market, why Berkshire Hathaway’s stock has never split, and Buffett’s ultimate entrepreneurial goal: to amass an immense endowment fund to benefit society. (25 minutes)
Produced - 2005 What is it like to open a new business? And, once started, what does it take to keep it going and growing? Filmed in the U.K., this series profiles three small-business owners to see how they deal with stress and uncertainty as they skillfully guide their startups through the first stages of operation—a period when everything is still new, and bankruptcy is an ever-present danger. 3-part series, 25 minutes each.
Released - 2003 He made his first million at eighteen. Today, Sir Richard Branson heads an empire of international businesses that includes airlines, railroads, mobile phones, and cosmetics. In this intimate, dynamic portrait of his life, Branson talks about his upbringing, his entrepreneurial philosophy, and the story of his many successful ventures. In settings as diverse as his home in Oxford, a limo in New York, or aboard his new bullet train, Branson discusses the concept of a brand and how over 200 different Virgin brands mean different things to different people in different countries. (53 minutes)
Produced - 2004 Starting a business is like learning a musical instrument—certain steps and practices are required, or you just make noise. This video shows aspiring entrepreneurs ten principles for creating a solid, profitable company. Developing a realistic plan, seeking guidance from experienced mentors, building rapport with suppliers, and maintaining client relationships are a few of the subjects covered. With in-depth interviews featuring young owner/managers of recent computer gaming and graphics start-ups, Keys to Success in Business provides specific advice on recognizing, enhancing, and fine-tuning company strengths, and on increasing harmony among partners. A viewable/printable instructor’s guide is available online. (30 minutes)
Released - 1993 Where prestige as well as income are the goals, women are not only denied equal pay for equal work, but are, much more often than not, denied the opportunity to show what they can do; or, having the opportunity, are unable to perform adequately because of the clubhouse mentality of their male colleagues. The solution for a growing number of women executives: start their own businesses. (21 minutes)
 Released - 1999 In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com’s founder Jeffrey Bezos and Drugstore.com’s CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with Anitesh Barua, co-author of a university study on Internet profitability; Andrew Shapiro, co-founder of technorealism; John Battelle, president of the now-defunct Industry Standard; and former Wall Street analyst Paul Kedrosky. (29 minutes)
Produced - 1995 Boss is for young people who love a challenge, are doers, and have lots of energy. The BIZ WHIZ QUIZ will help them identify characteristics that are necessary if they want to be in charge. Boss talks about the various hats people who own a business must wear, such as a business planning hat and a marketing hat. Entrepreneurs of all ages offer insightful hints into a variety of businesses, emphasizing that it takes a lot of money and hard work to make a go of it. (18 min.)
Produced - 1986 A compelling documentary that shows why small and medium-size businesses so often fail despite the dedication, perseverance, and hard work of their owners—businesses that appear to fill a need or a market niche, that offer a marketable service or product. There is more to building a successful business than building a better mousetrap, and narrator David Susskind explains what it takes. (25 minutes)
Produced - 1986 Planning is the difference between wishing and organizing for achievement. In this program, Susan Garber, state director of the Pennsylvania Small Business Development Center at the Wharton School, addresses the issues and techniques of planning, and the critical need for long-range planning. She covers the need to define the nature of the company and its activity, setting goals and determining how to attain them, analyzing markets and sources of financing, and setting a timetable. She distinguishes between short-range and long-range forecasting, explains how—although one never knows what will happen—educated projections can and must be made, and describes how a business plan is to be formulated and used. Most businesses that fail, she points out, fail not from a lack of financial resources but from failure to manage the resources they have—from lack of adequate planning. (25 minutes) Part of the Series : How to Be More Successful in Business
"To know how healthy your business is you must understand the relationships between its assets, its liabilities, and its income... The time to develop a banking relationship is before you need a loan... If managing your business is a headache, it may be that your receivables aren’t being managed properly; if you’re on top of the receivables and you still have a headache, check your inventory management... Leverage is the heart and soul of business management; too much is deadly, too little, wasteful." These are some of the dynamic maxims offered in this program by Paul C. Clendenning, a widely known and respected banker, who also explains the meaning of finance and liquidity to small business, how to choose a bank, and the nature and purpose of credit and loans. (29 minutes)
 Released - 2005 This program presents the history of Internet phenom eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two vulnerabilities that have come with that success: stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or even all of their income from the site. Original BBCW broadcast title: eBay: Money for Old Rope? (30 minutes) Part of the Series: Case Studies from the Multinational Marketplace | The Business Collection | The Ultimate Media Librarian Collection 2006
Released - 2002 This remarkable 20-part series, moderated by CNN’s Emmy Award-winning journalist Jeff Greenfield, uses in-depth interviews with internationally recognized and respected CEOs to shed light on those managerial, organizational, and technological issues that are shaping the marketplace of ideas. In addition, this comprehensive business library also explores the personal side of commerce, as industry icons discuss the values and experiences that shape and influence their business philosophies, strategies, and decisions. 20-part series, 57-58 minutes each. The Series Includes: Creating the 21st-Century CEO | Challenges of the 21st-Century CEO | Internet Shopping in the 21st Century | Cutting-Edge Technologies | International Branding in the 21st Century | Mastering the Art of Corporate Reinvention | The Search for Talent in the 21st Century | Major League Entrepreneurs | Entertainment in the Digital Age | Creating New Categories, Businesses, and Markets | Innovators of Silicon Valley | The Built-to-Order Revolution | Challenges of Leadership | Defense, Aerospace, and Cyberspace | Building Multilevel Global Brands | Jack Welch: Icon of Leadership | Staying on Top in Turbulent Times | Dynamic Leadership in Turbulent Times | Leadership in a Fast-Paced Economy | Customer-Driven Success
Produced - 2005 The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming—skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and a handful of colleagues during their 10-day trip across Moscow and more remote regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. The result is both an illuminating international business case study and a remarkable profile of one of the world’s richest, oldest, and most charismatic entrepreneurs. (Portions in other languages with English subtitles, 46 minutes)
|
Business Training Media, Inc.TM
4108 Hayvenhurst Drive, Suite 101 Encino, CA 91436, USA |
