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Entrepreneurship Since many existing business practices inhibit innovation, new organizational designs and managerial approaches must emerge to meet today's new challenges. Professor Raymond Miles describes how self-managed projects among firms can generate innovation and market placement. Program Highlights
The United States and other advanced nations must learn to live by their wits in the global economy of the 21st century. Since many existing business practices inhibit innovation, new organizational designs and managerial approaches must emerge to meet today's new challenges. Professor Miles describes one such model: the establishment of communities of networked firms that can leverage their knowledge base and their entrepreneurial know-how to create economic wealth through collaborative innovation. Duration: 37 Minutes (2006)
 Voted the Number 1 company to work for in 2009 by Fortune magazine, NetApp has successfully navigated through every major cycle in business: from the frenetic mentality of a startup, through the tumultuous period of the dot-com boom and bust, and finally to the relative stability of a mature enterprise organization. The company’s core values of candor, integrity, teamwork, and simplicity not only contributed to Fortune’s ranking, notes Dave Hitz, but also helped it transition through these growth phases—and thrive. To survive and grow through business cycles, NetApp transformed itself from a technology startup into an enterprise vendor, diversifying in both products and customers. Now, in setting a strategic course and planning for future growth, Hitz uses a habit he developed of visualizing “the future as history.” Describing the future in the past tense, including the real steps needed to get there, helps prepare the company and employees for the inevitable transformations to come. Dave Hitz and James Lau founded NetApp in 1992, and as executive vice president, Hitz is responsible for the future strategy and direction of the company. Earlier, Hitz worked at Auspex Corporation and MIPS Computer. Before his career in IT, Hitz worked as a cowboy, getting valuable management experience by herding and branding cattle. He holds a BS in computer science and electrical engineering from Princeton University.
 In the time-honored tradition of the maxim, "It's not how you play the game, but whether you win or lose," best-selling author Guy Kawasaki presents the definitive take-no-prisoners guide for Davids to beat Goliaths. This presentation is a top-ten countdown of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your organization get and keep the upper hand. Guy Kawasaki is managing director of Garage Technology Ventures as well as a columnist for Entrepreneur Magazine. Kawasaki was a key individual responsible for the success of the Apple Macintosh computer and was named an Apple Fellow in 1995. Kawasaki has authored eight books, including "The Macintosh Way," "How to Drive Your Competition Crazy," "Selling the Dream," and "Rules for Revolutionaries."
 Investors today are once again looking very closely before putting money into new ventures. Entrepreneurs have to be more prepared to make their case for getting a new idea off the ground. Using her own experiences as an entrepreneur, angel investor, and venture capitalist, Magdelena Yesil walks you through the steps necessary to achieve a liquidity event, including identifying a winning idea, recruiting a team, choosing financial partners, and establishing the right business development relationships. $129.99 [Add to Cart]Author and entrepreneur Guy Kawasaki explains the rules that make new products and services successful. Using examples from the personal-computer industry and a broad spectrum of other industries, Kawasaki outlines the ten things that a revolutionary must do to succeed in today's business climate. His presentation is a complete and pragmatic guide to the creation and marketing of revolutionary products and services for people who want to change the world. $129.99 [Add to Cart]Value-Based Management (VBM) is steadily growing in popularity around the world, providing significant benefits to many companies. But the race to create even more value is far from over. The new frontier is Value-Based Leadership (VBL), which looks to the future rather than the past, addressing growth, innovation and entrepreneurship. Commodity and "big-bet" industries need metrics that take into account the uncertain, yet tremendous, potential of optionality and learning. Without these paradigms, VBM falls short of reaching your company's full potential. $129.99 [Add to Cart]Organizations pick up excess baggage as they increase in size and complexity. Growing companies often have difficulty eliminating this excess, whether the surplus be in products, markets served, management practices, cultural norms or organizational processes. Dr. Brandt describes proactive measures to maintain flow and growth: setting expectations, concentrating on one issue and excelling in it, strategic pruning, and enterprise character development.
Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. You break even�or lose money�on the rest. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for profitable customers, and bring down costs by automating unprofitable ones. The secret is in differentiating your best customers, giving them personalized service, and rewarding them for their loyalty. This requires an enterprise-wide commitment to sharing customer data, and the reinvention of how every department in the company interacts with customers. $129.99 [Add to Cart] Dr. Cheryl L. Shavers, Director, Rockwell Collins, Inc. Produced - 1998, 48 minutes Strategic alliances have become a regular part of business culture these days. So how do you know that the alliance will have a positive effect on each partner’s bottom line? Like any relationship, trust is a major component of a successful alliance. But profit doesn’t come from trust alone. This program guides you through the three phases of an alliance, and shows you which signs to look for to determine if your alliance is really working.
 This curriculum fit program looks at the impact that e-business has had, and continues to have, on the operations of small and large businesses today. Featuring case studies of Snowgum and Wishlist, we explore what is e-business and how it is used, the potential pitfalls, and incorporating ICT into a business operation. This program is an ideal way to introduce e-business and provides an excellent base from which to explore further case studies.
A Case Study in RetailThis case study approach features a small business management expert looking at two retail businesses run by two brothers, selling similar products but operating from two very different locations.
 Using examples from the high profile computer games industry, this program provides students with an introduction to the principles and practices of marketing.
 There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a café such as; a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition.
 From espresso to cappuccino - there is more to making a great cup of coffee than simply knowing how to operate a machine. The wide range of techniques used by skilled baristas in making coffee takes time, patience and practice to master. This program deals with those techniques for the beginner. It covers espresso machines and their components, coffee types and extraction. Students will learn about frothing and the correct items of crockery and glassware to use for different coffee types.
 How well is your business running? Evaluating Business Performance helps us to answer this question and make decisions that will improve future performance. In this program the owners of three businesses talk frankly about profitability, liquidity, efficiency and stability. Key concepts are explained and students will gain an understanding of the accounting processes required to evaluate the business performance.
 Released - MAR-2009 Learn real-world strategies as six seasoned CEO’s of small to mid-sized businesses share their insight, knowledge, and experience. Your hosts walk you through all stages of starting a business-from initial decision-making through the setting of long-term goals. Learn about leadership and employees relations. Our experts discuss marketing ideas, the importance of branding and the development of a mission statement. Total Running Time: 2 hours and 12 minutes. In this video you will learn:
 What began as a small cottage industry in Southern California has blossomed into a thriving nationwide business where people just like you are earning big bucks. Auto detailers go over a car in detail, waxing and polishing the paint, chrome and wheels and thoroughly cleaning the seats and upholstery until the car has a like-new showroom shine. Startup costs are minimal, which makes auto detailing a terrific business if you're an entrepreneur on a shoestring budget. Plus, there are two ways to make money: First, by detailing cars in volume still in the dealers' showrooms. Second, by detailing private parties' cars. If you like cars (and working for yourself), an auto detailing service may be the business for you. This guide makes an ideal homebased business. $59.99 [Add to Cart] There are a lot of things people like to do with their weekends--and for most, washing their cars is a chore not included on that list. But there are more than 100 million cars and trucks on the road that still need care, and that's where your cleaning expertise comes in. Statistics show that today's car owners are serious about their investments, holding on to their automobiles longer and taking better care of them, including keeping them spic-and-span. Our jam-packed guide walks you through the four different types of car washes you can start--full-service, self-service, automatic rollover and exterior conveyorized--and covers the pros and cons of each so you can determine which is best for you. You also learn the startup costs of each, as well as the equipment needed, the administrative tasks involved in daily operations, the personnel needed to staff your business, and what it's like to run a car wash on a day-to-day basis. We also help you find innovative ways to promote your business so you've got a line of cars just waiting to get in, plus how to write a business plan to put you on the road to success. $59.99 [Add to Cart] Accounting reports convey vital information about cash, profit and financial position to the owner and key stakeholders of a business. This program explores the content and format of the three key accounting reports: the cash flow statement, profit and loss statement and balance sheet. Insights are provided from real business owners/managers about how these reports are used within the business for analysis and decision making.
Wholesale Distribution Business - Guide
When it comes to getting goods from the thousands of product manufacturers into the hands of consumers worldwide, the role of wholesale distributor is a crucial one because neither manufacturers nor the businesses that buy their products for resale could survive without them. Not quite sure what wholesale distributors do? Quite simply, they're middlemen--they buy products from manufacturers, then sell them to retailers at a profit. The good news is, with millions of products on the market and new items being introduced every day, this field has plenty of room for growth. And this guide tells you everything you need to know to take advantage of that growth. We show you how to:
If you have excellent people skills, a background in sales and operations, and are able to understand customer needs and how to serve them well, you could make a success of a wholesale distribution business. Find out how by ordering your guide today. This guide also makes an ideal companion for our Freight Brokerage and Import/Export Business guides.  Are you a creative person who likes to give every gift an extra-special touch? Then a gift-basket service is the perfect homebased business for you. In today's fast-paced world, few people have time to find that gift that's just right. Both corporate customers and individuals have found gift baskets to be the ideal solution, creating a rapidly growing market that means big profits for you. Startup is easy: There are few equipment requirements and no need for a retail store, so starting it from home, full or part time, is ideal And you can set your own hours and workload. Best of all, gift baskets are fun to create and practically sell themselves. Order your guide now! Add e-Business to your order, and learn how to take your business online. $59.99 [Add to Cart] Consulting is big business these days. And it's an excellent way to turn your knowledge and experience into big bucks. Whether you’re a computer whiz, a business expert or a fundraising dynamo, your special skills are in high demand. Capitalize on your talents by offering them to businesses ranging from small startup firms to Fortune 500 corporations--at a price! Many consultants make $1,500 or more a day! No matter what your area of expertise, our guide will tell you everything you need to know to start your own successful consulting business. In addition to overviews of 20 top consulting businesses, it provides practical solutions and proven strategies to help you get your consulting service off the ground. In this step-by-step guide, you'll discover how to:
The Seventh Edition of this bestselling guide is completely updated with the most recent industry trends and trend forecasts. It includes new worksheets and sample forms, and a section on using the latest social media and viral marketing techniques to promote your business. Plus, there are brand-new interviews with successful consulting service entrepreneurs and even more resources to help you jump-start your venture. Whether you're a retired professional seeking a second career, a corporate consultant ready to get out on your own, or just want to be your own boss, our guide is an invaluable resource for making your dream of professional independence come true. Order yours today!  If you have construction experience or are simply handy around the house, a home inspection service is the homebased business for you. As a home inspector, you can earn $500 to $800 a day examining the interiors and exteriors of homes and giving potential home buyers objective, informed evaluations. Our guide shows all the steps to starting out, including where to get the proper training, how to identify lucrative markets, tips for working out of your home, how to market your business and more. Order your startup guide and ride the housing boom to financial success. This guide makes an ideal homebased business. $59.99 [Add to Cart] Like working outdoors? Love nature? Then a lawn care or landscaping business is your chance to rake in plenty of green, while doing something you enjoy. Whether it's just picking up a few residential yards to make some extra money, or contracting with commercial office parks or apartments for the big bucks, you can quickly be on your way to earning the income you desire. Our guide is packed with practical, real-world instruction, tips and insider secrets for starting a lawn care or landscaping service. We’ll help you choose which business is best for you and walk you step-by-step through everything you need to know to get started and start reaping the rewards, including:
You’ll also get pointers and words of wisdom from successful lawn care and landscaping business owners who’ve made their personal dreams of prospering in a business they love come true. Startup costs are relatively low and there’s practically no overhead. You can set up your office in your own home and make your own schedule—you devote as little or as much time to the business as you’d like. And once you invest in the necessary tools of the trade, you’re ready to go! Order your guide today, and start reaping the rewards.  Personal assistants aren’t just for the rich and famous anymore. More and more people are willing to pay good money for personal services that help make their lives easier. Our guide will show you how to get started in two high-paying and exciting personal service businesses: personal concierge and personal shopper. As a personal concierge, clients will hire you to plan trips, make dinner reservations, get concert tickets, pick-up dry cleaning and myriad other errands they simply don’t have time to do themselves. Love to shop? Become a personal shopper and get paid to shop for gifts, fashions and just about anything else people buy. Some personal shoppers even act as wardrobe consultants to celebrities. Startup is easy. Overhead is low. And you can even work out of your home. All you need to get started is a phone, some business cards, and this essential guide. It teaches you everything you need to know, including: Whichever path you choose, our guide is your key to success. You’ll learn everything you need to know to start and run your new business. Sample forms, additional resources, checklists and work sheets guide you through every step of the startup process, putting you on the road to success in your own concierge business today!  With weddings becoming larger, costlier, and more complex every day, more couples are turning to professional wedding services for help. That's where you come in. From planning the bride and grooms' big day--whether it's a traditional, specialty or "green" wedding—to selling the dreamy bridal gown and wedding accessories through a virtual or brick-and-mortar retail store, this book provides the advice you need to start one of four types of wedding service businesses that are in demand today: Wedding consulting and specialty wedding consulting for destination (think Hawaii or Europe) and green weddings (for today's eco-conscious couples), retail bridal salon and wedding accessories/gift store, and online pre-owned wedding gown store and online wedding accessories/gift item store. With the exception of the bridal salon, all these businesses make ideal homebased or part-time ventures, you don't need employees, and startup costs are extremely low. You don't even need any costly special equipment. All you need is our Wedding Services guide. It tells you everything you need to know about the business end of starting a wedding business—from finding suppliers and customers to marketing and pricing your services. Wedding businesses of all kinds are more in demand than ever today, thanks to the ever-burgeoning American wedding industry, which topped out at $72 billion in a recent year. For the bride, the wedding day is usually the romantic culmination of a lifelong dream. For the savvy entrepreneur, it's an opportunity to fulfill a dream of another type—the dream of successful business ownership. Order your guide today! $59.99 [Add to Cart]This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of Swatch, uses his company’s success story to discuss the emotional nature of buying—and buying into—a brand. The indie skateboard entrepreneurs of Girl & Chocolate describe their brand as representative of a lifestyle. And the advertising duo who created "do," a brand with a lot of attitude but no products, look at brands as a form of personal statement that replaces worn-out cultural identity tags such as political affiliation. (42 minutes) Produced - 1998
 Successful brands adapt to the changing needs of their customers. They grow from their base of brand-loyal return buyers who support price premiums and healthy profit margins. By investing this additional cash in further brand building, they create a "virtuous circle" that carries them through inevitable downturns. A strong brand guides overall strategy and acts as an ambassador for entering new markets and launching new products that will succeed as long as they continue to build on core brand values. Program Highlights
Formats: DVD  Retailing is no longer a supply-based industry, it is now consumer-led the world over, and this trend will intensify. What store format is likely to succeed in the future? How will supply and distribution systems provide a competitive edge? In developed countries, saturated markets and low population growth mean that the successful retailer will have to expand into growth markets, but how, and where are the emerging markets? Leading retailers from around the world discuss consumer trends, merchandising, marketing, new technologies, and strategies for growth. (39 minutes) Produced - 1995
 This package has been designed fit any Career Cluster model. Instead of traditional courses, we developed Pathways comprised of Multimedia Pathway Units (MPU), and each MPU consists of varying multimedia pieces which are conveniently packaged together. The Retailing Pathway contains the following MPUs: Advertising Design & Mediums, Introduction to Merchandising, Product/Market Management, Retail Management and Selling. This package includes:
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