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 Social Media Strategies Duration: 54 Minutes A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers.
To get started, says Ms. Li, uncover what people want from you—whether it is product information, reviews from users, customer service attention, or input into product development. As you develop your communication strategy, start small, concentrating on how to meet the needs of your audience. Identify the “realist/optimist” in your organization who can jumpstart the process. Craft metrics and communication policies that align with your business goals. And then “prepare to let go” of absolute control. Charlene Li is publisher of The Altimeter blog and co-author ofGroundswell: Winning in a World Transformed by Social Technologies. A frequently quoted industry analyst, she has appeared on 60 Minutes, NewsHour with Jim Lehrer, ABC News, CNN, and CNBC. She earned her BA from Harvard College and MBA from Harvard Business School.
 We've updated our popular Stanford lecture series on effective Website practices. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! This collection includes the following titles
You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
Broadcasting Your Brand
Harnessing the Power of Blogs
How to Pull Off a Successful Redesign
Mobile Strategies
Secrets of Search Engine Optimization
Staying Out of Legal Trouble
Smarter Strategies for Enewsletters
Ten Mistakes Websites Still Make...And How to Fix them
User-Generated Content: Growing It, Controlling It
Using Web Metrics Strategically
Video Strategies: What's Working Today
 Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. Format:DVD< Duration: 57 Minutes
 Consulting is big business these days. And it's an excellent way to turn your knowledge and experience into big bucks. Whether you’re a computer whiz, a business expert or a fundraising dynamo, your special skills are in high demand. Capitalize on your talents by offering them to businesses ranging from small startup firms to Fortune 500 corporations--at a price! Many consultants make $1,500 or more a day! No matter what your area of expertise, our guide will tell you everything you need to know to start your own successful consulting business. In addition to overviews of 20 top consulting businesses, it provides practical solutions and proven strategies to help you get your consulting service off the ground. In this step-by-step guide, you'll discover how to:
The Seventh Edition of this bestselling guide is completely updated with the most recent industry trends and trend forecasts. It includes new worksheets and sample forms, and a section on using the latest social media and viral marketing techniques to promote your business. Plus, there are brand-new interviews with successful consulting service entrepreneurs and even more resources to help you jump-start your venture. Whether you're a retired professional seeking a second career, a corporate consultant ready to get out on your own, or just want to be your own boss, our guide is an invaluable resource for making your dream of professional independence come true. Order yours today!  A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms. $129.99 [Add to Cart] In this lively and informative presentation, Bill Gates gives you his perspective on where technology is headed. Expanding on his belief that we're "really just at the beginning," he shares his goals for the current decade—advances in networking and application interactivity; increases in reliability and ease of use; and improvements in productivity, as information sharing becomes more and more efficient. Program Highlights
During a candid question and answer session fielded by Stanford President John Hennessy, Gates responds to issues ranging from privacy to security concerns; and from intellectual property protection to current limitations on broadband access. Duration:57 minutes (2002)
Bill Gates is Chairman and Chief Software Architect of Microsoft Corporation, the world's leading provider of software for personal computers. He began programming at age 13, and by 1974, while an undergraduate at Harvard, he had developed a version of BASIC for the first microcomputer. He formed Microsoft with Paul Allen in 1975. Today, Microsoft employs more than 40,000 people in 60 countries.
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