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 Technology / Internet We've updated our popular Stanford lecture series on effective Website practices. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! This collection includes the following titles
You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
Broadcasting Your Brand
Harnessing the Power of Blogs
How to Pull Off a Successful Redesign
Mobile Strategies
Secrets of Search Engine Optimization
Staying Out of Legal Trouble
Smarter Strategies for Enewsletters
Ten Mistakes Websites Still Make...And How to Fix them
User-Generated Content: Growing It, Controlling It
Using Web Metrics Strategically
Video Strategies: What's Working Today
 Now that computers are an integral part of our working and recreational lives, several health problems have emerged including: * Repetitive strains * Back pain * The socio-health problems related to lack of exercise and reduced inter-personal communication. Most, if not all, of these problems appear to be preventable, provided a few basic rules are followed. In this program we show healthy ways to use computers, including laptops, and the exercises which help to prevent health problems developing.
 This curriculum fit program looks at the impact that e-business has had, and continues to have, on the operations of small and large businesses today. Featuring case studies of Snowgum and Wishlist, we explore what is e-business and how it is used, the potential pitfalls, and incorporating ICT into a business operation. This program is an ideal way to introduce e-business and provides an excellent base from which to explore further case studies.
 Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. Format:DVD< Duration: 57 Minutes
 In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
 In this lively and informative presentation, Bill Gates gives you his perspective on where technology is headed. Expanding on his belief that we're "really just at the beginning," he shares his goals for the current decade—advances in networking and application interactivity; increases in reliability and ease of use; and improvements in productivity, as information sharing becomes more and more efficient. Program Highlights
During a candid question and answer session fielded by Stanford President John Hennessy, Gates responds to issues ranging from privacy to security concerns; and from intellectual property protection to current limitations on broadband access. Duration:57 minutes (2002)
Bill Gates is Chairman and Chief Software Architect of Microsoft Corporation, the world's leading provider of software for personal computers. He began programming at age 13, and by 1974, while an undergraduate at Harvard, he had developed a version of BASIC for the first microcomputer. He formed Microsoft with Paul Allen in 1975. Today, Microsoft employs more than 40,000 people in 60 countries.
 As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission. $129.99 [Add to Cart]Tim Sanders doesn't fit the corporate mold. He looks too young; he dresses "mod" and he preaches compassion, telling today's business leaders why they should become "lovecats." In this presentation, Sanders explains his advocacy of compassion, and helps us understand why genuine kindness and caring make bottom-line sense. Sanders believes that, in a wired world, nice guys finish first. $129.99 [Add to Cart]While he was an executive at Microsoft, John Wood made a life-changing decision to found Room to Read, a nonprofit organization that now provides educational access to 1.3 million children in developing nations through 400 schools and 5,000 Reading Rooms. In this engaging talk, John describes a vision for scalable solutions to world problems, including the need to focus on results and how to attract high-level employees, volunteers, and investors. His work has been profiled by Bloomberg Television, CNBC, CNN, The New York Times, The Wall Street Journal, and other news publications. $129.99 [Add to Cart]Clayton Christensen Many businesses are stubbornly set in their ways; even though they may know they need to change, they are still resistant to it. Disruptive technologies, which emphasize a workforce of convenience over high-priced specialists, can help you find new business in different markets. But first you have to foster change rather than work against it. There will always be a market for new technologies. Learn how to manage innovation and recognize opportunities for growth—and success. $129.99 [Add to Cart]Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site. (13 minutes) Copyright date: 2000
Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here’s how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies. $129.99 [Add to Cart]Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered. (22 minutes) Produced - 2000
Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts—powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen’s right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed. (18 minutes) Produced - 2000
Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities. (13 minutes) Produced - 2000
Chip Heath From the morbid to the mundane, all of us can probably site at least one urban legend that we’ve heard time and time again. While most of the time you shrug them off as being silly or untrue, there are reasons these stories are so prevalent in our culture. And those reasons can be used to make your messages stick. Built into urban legends are recipes for success—they’re simple, concrete, emotional, memorable stories. Regardless of your goal, the seven tips offered here will help you craft authoritative messages that successfully take root in your audience’s mind. $129.99 [Add to Cart]We all have technology in place to track Web statistics. But interpreting the data and acting on it to improve our sites is challenging. Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals. $129.99 [Add to Cart]Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. $129.99 [Add to Cart]Whether you’re a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you’re experienced and exploring new strategies such as video distribution, get tips on new practices that draw and engage more users. $129.99 [Add to Cart] We as consumers make choices everyday that satisfy our needs and wants which in turn affect our quality of life. We need to understand what has an impact on these decisions and how to make more informed choices to avoid scams and scammers. We need to understand the legal framework that provides consumer protection and how technology influences our economic decision-making.
 Ecommerce in Action This innovative program examines an information system from the perspective of both the user and provider. The first section introduces the company and gives a general description of the Greengrocer operation, contrasting the business to the more familiar purchase of green grocery from a supermarket or grocery store. This includes a broad overview of purchasing from a home PC, orders being assembled, buying at the market, organizing orders and delivery. We then look at the operation from the operator's point of view. How did the business start? What are the advantages and disadvantages of e-commerce for this type of business? Finally, we look at the advantages and disadvantages for the users and what changes may be necessary to maximize usage.
 Duration: 54 Minutes A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers.
To get started, says Ms. Li, uncover what people want from you—whether it is product information, reviews from users, customer service attention, or input into product development. As you develop your communication strategy, start small, concentrating on how to meet the needs of your audience. Identify the “realist/optimist” in your organization who can jumpstart the process. Craft metrics and communication policies that align with your business goals. And then “prepare to let go” of absolute control. Charlene Li is publisher of The Altimeter blog and co-author ofGroundswell: Winning in a World Transformed by Social Technologies. A frequently quoted industry analyst, she has appeared on 60 Minutes, NewsHour with Jim Lehrer, ABC News, CNN, and CNBC. She earned her BA from Harvard College and MBA from Harvard Business School.
 Duration: 62 Minutes (2008) Most companies that attempt fundamental transformation fail. From a ten-year study of over 500 firms, Professor Tabrizi found the successful ones share common practices: from creating an initial sense of urgency and top-down alignment, to building cross-functional teams with the stamina to “reassemble a flying plane,” to committing to ruthless operational execution and dramatic cultural change. Hewlett-Packard and Oracle had unique transformation goals yet shared common practices. H-P’s top management set goals, timetables, and performance expectations for a multi-pronged overhaul of its operating model, capital structure, R&D investment, and IT infrastructure. Oracle’s transformation from an amalgam of seventy “little companies” to an integrated, cost-efficient structure was launched with a top-down sense of urgency, coupled with changes in performance incentives to get employees on board. Dr. Tabrizi is a Professor of Management Science & Engineering, Stanford University, and the author of “Rapid Transformation.” He received his MS and PhD from Stanford University. Ann Livermore is Executive Vice President, Technology Solutions Group, Hewlett-Packard Co. She holds an MBA from Stanford University, and she serves on the board of UPS. Safra Catz is President of Oracle Corp, and has been a board member since 2001. She earned a JD from University of Pennsylvania Law School. $129.99 [Add to Cart]
Online Streamed Video Training Option: This option makes it is easy for you to deliver video to any employee’s desktop at any location with web access. The online program includes: Online Training Pricing:
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