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Technology Executive Director, AeA Bay Area Council Like so many businesses, the U.S. high-tech industry isn't immune to today's challenges. Research shows that education, particularly in the areas of math and science, is failing. The critical thinking skills required to fill certain jobs are simply not being met. In addition, some government policies put us at a disadvantage when it comes to global trade and research & development. But Baker believes that the struggling economy is not helpless and that these negative trends can be reversed.
 We've updated our popular Stanford lecture series on effective Website practices. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! This collection includes the following titles
You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
Broadcasting Your Brand
Harnessing the Power of Blogs
How to Pull Off a Successful Redesign
Mobile Strategies
Secrets of Search Engine Optimization
Staying Out of Legal Trouble
Smarter Strategies for Enewsletters
Ten Mistakes Websites Still Make...And How to Fix them
User-Generated Content: Growing It, Controlling It
Using Web Metrics Strategically
Video Strategies: What's Working Today
 Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. Format:DVD< Duration: 57 Minutes
 In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more.
 In this lively and informative presentation, Bill Gates gives you his perspective on where technology is headed. Expanding on his belief that we're "really just at the beginning," he shares his goals for the current decade—advances in networking and application interactivity; increases in reliability and ease of use; and improvements in productivity, as information sharing becomes more and more efficient. Program Highlights
During a candid question and answer session fielded by Stanford President John Hennessy, Gates responds to issues ranging from privacy to security concerns; and from intellectual property protection to current limitations on broadband access. Duration:57 minutes (2002)
Bill Gates is Chairman and Chief Software Architect of Microsoft Corporation, the world's leading provider of software for personal computers. He began programming at age 13, and by 1974, while an undergraduate at Harvard, he had developed a version of BASIC for the first microcomputer. He formed Microsoft with Paul Allen in 1975. Today, Microsoft employs more than 40,000 people in 60 countries.
 As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission. $99.99 [Add to Cart]Tim Sanders doesn't fit the corporate mold. He looks too young; he dresses "mod" and he preaches compassion, telling today's business leaders why they should become "lovecats." In this presentation, Sanders explains his advocacy of compassion, and helps us understand why genuine kindness and caring make bottom-line sense. Sanders believes that, in a wired world, nice guys finish first. $99.99 [Add to Cart]While he was an executive at Microsoft, John Wood made a life-changing decision to found Room to Read, a nonprofit organization that now provides educational access to 1.3 million children in developing nations through 400 schools and 5,000 Reading Rooms. In this engaging talk, John describes a vision for scalable solutions to world problems, including the need to focus on results and how to attract high-level employees, volunteers, and investors. His work has been profiled by Bloomberg Television, CNBC, CNN, The New York Times, The Wall Street Journal, and other news publications. $99.99 [Add to Cart]Clayton Christensen Many businesses are stubbornly set in their ways; even though they may know they need to change, they are still resistant to it. Disruptive technologies, which emphasize a workforce of convenience over high-priced specialists, can help you find new business in different markets. But first you have to foster change rather than work against it. There will always be a market for new technologies. Learn how to manage innovation and recognize opportunities for growth—and success. $99.99 [Add to Cart]Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site. (13 minutes) Copyright date: 2000
Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here’s how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies. $99.99 [Add to Cart]Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered. (22 minutes) Produced - 2000
Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts—powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen’s right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed. (18 minutes) Produced - 2000
Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities. (13 minutes) Produced - 2000
Chip Heath From the morbid to the mundane, all of us can probably site at least one urban legend that we’ve heard time and time again. While most of the time you shrug them off as being silly or untrue, there are reasons these stories are so prevalent in our culture. And those reasons can be used to make your messages stick. Built into urban legends are recipes for success—they’re simple, concrete, emotional, memorable stories. Regardless of your goal, the seven tips offered here will help you craft authoritative messages that successfully take root in your audience’s mind. $99.99 [Add to Cart]1 2 |
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