Structuring Strategic Business Alliances

Dr. Cheryl L. Shavers, Director, Rockwell Collins, Inc.

Produced - 1998, 48 minutes

Strategic alliances have become a regular part of business culture these days. So how do you know that the alliance will have a positive effect on each partner’s bottom line? Like any relationship, trust is a major component of a successful alliance. But profit doesn’t come from trust alone. This program guides you through the three phases of an alliance, and shows you which signs to look for to determine if your alliance is really working.