Supply Chain Management

Professor Lee argues that companies should not be satisfied with the substitution effect or the scale effect when enjoying the benefits of the Internet on supply chain management. They need to identify opportunities for structural changes to their supply chain, and enable those changes to take place. The result will be new collaborative ventures, and can lead to entirely new product lines. Lee shows how select companies have leaped ahead by encouraging the structural changes precipitated by integrating supply chain management and the Internet.