How to Make Your Ideas Stick: Seven Lessons from Urban Legends- DVD

Chip Heath
Professor, Stanford Graduate School of Business

From the morbid to the mundane, all of us can probably site at least one urban legend that we’ve heard time and time again. While most of the time you shrug them off as being silly or untrue, there are reasons these stories are so prevalent in our culture. And those reasons can be used to make your messages stick. Built into urban legends are recipes for success—they’re simple, concrete, emotional, memorable stories. Regardless of your goal, the seven tips offered here will help you craft authoritative messages that successfully take root in your audience’s mind.