Internet / eCommerce

Mobile Strategies- DVD

Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here’s how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies.

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Behind the Browser - DVD

In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. Learn more

Bill Gates in Conversation with Stanford President John Hennessy - DVD

In this lively and informative presentation, Bill Gates gives you his perspective on where technology is headed. Expanding on his belief that we're "really just at the beginning," he shares his goals for the current decade—advances in networking and application interactivity; increases in reliability and ease of use; and improvements in productivity, as information sharing becomes more and more efficient. Learn more

Best Practices for Your Website Collection - DVDs

We've updated our popular Stanford lecture series on effective Website practices. Learn from the experts what you need to know about what's happening right now on the Web. Get all 12 titles in the series and save! Learn more

User-Generated Content: Growing It, Controlling It - DVD

Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. Learn more

Push Marketing Techniques - DVD

Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. Learn more

Pull Marketing Techniques - DVD

Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. Learn more

The Industry Leaders and Online Strategy - DVD

In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Learn more

Smarter Strategies for Enewsletters- DVD

Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Learn more

Using Web Metrics Strategically- DVD

Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals. Learn more

Harnessing the Power of Blogs- DVD

As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission.

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Secrets of Search Engine Optimization- DVD

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Search engines present both challenges and opportunities for site designers and developers. Learn how search engines judge a Web page’s relevance and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines. Learn more

Ten Mistakes Web Sites Still Make...And How to Fix Them- DVD

Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. Learn more

Video Strategies: What's Working Today- DVD

Whether you’re a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you’re experienced and exploring new strategies such as video distribution, get tips on new practices that draw and engage more users. Learn more

Wikinomics: How Mass Collaboration Changes Everything - DVD

Interactive web technologies, in the form of self-organizing Internet communities, are driving a social revolution. This Age of Collaboration is also creating an economic revolution that is changing the architecture of the corporation in how we create goods and services. Learn more

How to Make Your Ideas Stick: Seven Lessons from Urban Legends- DVD

From the morbid to the mundane, all of us can probably site at least one urban legend that we’ve heard time and time again. Learn more

Introduction to Marketing - DVD

Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Learn more

Google It: Research on the Internet

Google transformed the way that users access information on the web. It ousted the categorized portal approach and allowed information to be found by key word search, quickly and comprehensively. However, there are a number of significant issues related to the modern search methodology, including the validity of content, the relevance, and how the results are ranked. Learn more

It's Time to Stop Software and Internet Piracy - DVD

IS YOUR COMPANY AT RISK? Most companies are. The software industry has become very aggressive in its efforts to curb piracy. Every month piracy hotlines and websites collect 10,000 tips of illegal software use. Every lead is followed. Learn more

Lesson Booster Internet Bullies DVD

These 3 programs teach students the meaning of cyber harassment, why it spells trouble, and how to protect themselves from being a victim. Copyright 2010 Learn more

Supply Chain Management in the Internet Age- DVD

Professor Lee argues that companies should not be satisfied with the substitution effect or the scale effect when enjoying the benefits of the Internet on supply chain management. Learn more