Public Relations
Marketing Change - DVD
Image Marketing and PR at the Bendigo BankUsing the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Learn more
| Our Price |
|
|
If the Shoe Fits - DVD
The Windsor Smith Marketing and Communication Case Study
This program focuses on the '4 Ps' - product, price, place and promotion - as used in Windsor Smith's overall marketing strategy. Learn more
| Our Price |
|
|
Advertising Creative Appeals - DVD
Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Learn more
| Our Price |
|
|
Event Marketing - DVD
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Learn more
| Our Price |
|
|
The PR Function - DVD
In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. Learn more| Our Price |
|
|
PR Strategy and Application: Managing Influence
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Learn more| Our Price |
|
|
