Media Studies

The PR Function - DVD

In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. Learn more

Making a Video

This program looks at the various stages in making a video - from concept development to production and finally editing in post-production. A number of staff involved in this program provide first-hand insight into how it progressed through the various stages of the video-making process. Learn more

e-Pirates of the Digital Age DVD

This program examines the complex world of digital piracy and the copyright of computer-related media, including software, games and music. A must see program for students of this digital age. Learn more

Writing for the Media DVD

In order to have a better understanding of the media, it is necessary to have an appreciation of the language used and familiarity with the input we can have into newspapers, radio and television. This program goes to the experts in order to discover how to write an effective press release, get a letter into the paper, prepare for radio talkback, write a news story or feature, write for the spoken word of radio and television or offer criticism to the media. Learn more

Working in Media - DVD

This program both informs and inspires viewers about the great prospects of a career in the media. Viewers will learn how to perform tasks according to organizational requirements and values, comply with relevant legislation and regulations, and source and apply information about industry issues and developments.

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Media, Markets, and Morals - Book

May 2011

Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. Learn more

Social Media - Reduce the Risk (DVD)

Video Streaming Also Available

This course educates organizations and their employees about reducing risks such as revealing trade secrets and proprietary information, defamation of a company brand, failure to comply with social media policies and codes of conduct, digital harassment and other problems associated with social media interactions. Learn more

Creating Winning Social Media Strategies - DVD

A fundamental power shift is underway in relationships between organizations and customers. Learn more

Direct Response, Out-of-Home & Supplemental Media - DVD

Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Learn more

Harnessing the Power of Blogs- DVD

As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission.

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Marketing Change - DVD

Image Marketing and PR at the Bendigo Bank

Free Online Preview

Using the transformation of the Bendigo Building Society into a bank, this program examines the role that management plays in creating and maintaining the image of a business. Learn more

ICT in the Real World: Publishing a Magazine DVD

Desktop Publishing is the term commonly used to describe the use of a personal computer to perform publishing tasks. In this program we visit Bridal magazine publishing company Media Ink, to discover how various ICT practices are employed in the production of their popular publication. We see how Media Ink utilizes software packages including Adobe Creative Suite and Quark, highlighting many processes that can be emulated by the home-user. We also simplify the complex options that are available to designers for commercial printing. This program is a clear yet detailed explanation of the desktop publishing process that will inspire viewers to create their own digital masterpieces. Learn more

Bill Moyers Journal: Wall Street Reformed? / Remembering Charlie Houston DVD

Since America's economic meltdown, has anything materially changed on Wall Street? Have future financial crises been averted? In this edition of the Journal, Bill Moyers is joined by former International Monetary Fund chief economist Simon Johnson and Congresswoman Marcy Kaptur (D-OH) for a report card on the bailouts, for an update on the state of the U.S. economy, and to find out whether efforts at reform have been derailed. Learn more

Diversity in U.S. Mass Media - Book

Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Learn more

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Textbook)

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Learn more

New Media for a New China - Book

New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Learn more

Social Media Managment for Celebrities - eBook

Would you like to mingle with the stars? Start managing social media for celebrities and you'll interact with them while they pay you Handsomely! Learn more

Presidential Campaign Communication: The Quest for the White House

Presidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. Learn more

PR Strategy and Application: Managing Influence

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Learn more

The Handbook of Gender, Sex and Media - Book

The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Learn more

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Hardback)

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Learn more