Advertising

Marketing with Social Media: An Hour a Day Collection

The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. Learn more

Advertising Tactics DVD

Your class will learn to identify the different strategies, including bandwagon, slogans, testimonials, hard sell, soft sell, and more! Learn more

Advertising Layout Part I: Space Allocations - DVD

Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak "rule of thirds." Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of "simplicity", "unity" and "harmony" in layout design. 2011 ed. 20 min.

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Packaging Design: Successful Product Branding from Concept to Shelf - Book

How to create packaging designs for consumer brands that effectively communicate in the retail environment Learn more

Managing Creative People: Lessons in Leadership for the Ideas Economy - Book

A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.

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Advertising Layout Part II: Visual Direction - DVD

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines. 2011 ed. 18 min.

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The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle - Book

The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Learn more

Advertising Creative Appeals - DVD

Discusses the six most common and successful advertising creative appeals: Fear, Humor, Sex, Scarcity, Rational and Emotional. Learn more

The PR Function - DVD

In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. Learn more

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Hardback)

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Learn more

Advertising Strategy - DVD

Free Online Preview

Using PhysiCAL milk as a case study, this program introduces the concepts of marketing and the techniques available to ultimately sell a product. Learn more

The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results, 2nd Edition

The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies.   

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Food Styling: The Art of Preparing Food for the Camera

Based on her 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-complete with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business. Learn more

An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium - Book

This book is a practical guide to understanding and exploiting the true power of radio as the brand conversation medium . Learn more

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. Learn more

The Idea of Marketing in the Total Access, Real-Time Marketplace - DVD

In the past, marketing was essentially a broadcast activity: a limited, unidirectional casting-out of your message into the world. Learn more

Advertising by Design: Generating and Designing Creative Ideas Across Media, 2nd Edition

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. Learn more

The Handbook of Gender, Sex and Media - Book

The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Learn more

The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management

The Handbook of Technology Management is a comprehensive handbook series on technology management with coverage of the core topics

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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Textbook)

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Learn more

How to catch the Big Idea: The Strategies of the Top-Creatives

Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. Learn more

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Learn more

Wiley International Encyclopedia of Marketing

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. Learn more

New Media for a New China - Book

New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Learn more

PR Strategy and Application: Managing Influence

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Learn more